I don't dispute the fact that ABS brakes need more care but the fact that they can only be done at the dealership is nonsense.
In early May I got rid of the standard duty brakes on my Jeep, put the Heavy Duty ones in place - which require upgraded calipers on the rear. We bled them the good old fashioned way 3 times for good measure and it's been fun ever since: pump brake x 10 times, hold pressed, bleed, close, repeat. Starting from the farthest wheel to the closest. Now I did do it at a mechanic who ad a lift and all wheels were off, but I pumped the brakes until I was happy.
2014 Grand Cherokee
ATE TYP 200
The pedal travel on the rears (when you bleed the pedal goes to the floor) is very small. I think even my Subaru has more volume. Anyways, my take home experience with this is:
1) It is doable and no different then other cars.
2) You need 2 liters to be sure you got the juice to do 2-3 bleeds (my reference point is the ATE bottle which is 1 L. I used 1 full and 1/4 of the second bottle).
3) DOT screwed up when they mandated fluid to be yellow in color. My favorite brake fluid is ATE Super Blue
which was blue and could visually tell when the new fluid hits the lines based on the color change. Nowadays blue is illegal, so ATE makes ATE TYP 200,
same awesomeness but gold.