Re: 35's....for real.
I wanted to go down that same road and even thought that I could just fabricate my own fender flares using fiberglass...then I noticed that my rock rails would make things much more complicated. It looks like the orange MOAB concept used the same rock rails, but just cut them a little shorter on both ends. At their shop I'm sure this wasn't a big deal, but for me to remove them, cut, re-weld the ends, and then powder coat afterward seemed like way too much work. So I decided 32" tires would be okay.
Now, if I didn't have the rock rails...it would be different story.
2014 Jeep Grand Cherokee Laredo E 3.6L Quadra-Trac II 4x4
Old Man Emu 2" Suspension Lift, 17" KMC XD Rockstar II wheels, 32" Nitto Trail Grappler 265/70R17 Skidplates, Rock Rails, OEM Backup Camera, OEM Hitch,
Custom Valentine One Concealed Install and rear-view mirror concealed display
Plasti-Dipped grill, emblems, fog lamps, mirrors, window trim, handles, and tail lights