Originally Posted by jeep2011
Chrysler is not in the business of special orders. This is a hot model out right now and a lot of people special ordered to get the features and colors not available at the beginning. This of course is causing a lot of logistic issues and delays.
For a streamlined ordering process Mini Cooper has it down pat. Since you can configure a cooper in over a million different ways most people special order those. You can track up to the minute just where your car is in production and what boat and port it will come in on.
Maybe not for the Grand Cherokee but for some of Chrysler.
Look how the 500 will be marketed
this is from the WSJ today
By JEFF BENNETT
For the launch of the Fiat 500 subcompact, Chrysler Group LLC is giving car buyers something they don't usually see these days: a dizzying array of options and feature choices.
Fiat showed off the 500 model at the Los Angeles car show this month. It will be sold in the U.S. in January.
The car, which goes on sale in January, will be available in three versions—"Lounge," "Sport" and "Pop"—offering 14 exterior colors, 14 seat colors, six wheel styles and a range of graphical designs that can be applied to the car's body panels, allowing customers to make their Fiat just about the only one of its kind.
All told, there will be about a half a million combinations, Chrysler says.
Chrysler hopes the chance to individualize the tiny 500 will draw a wide range of customers, from teens buying their first car to baby-boomers downsizing to a smaller vehicle.