Off Road Technologies. It started when I got my TruFiber ram air hood and put a R/T badge on it...then a friend suggested OR/T for "Off Road & Track" and then Omelet got in on it and it changed to Orr Road Technologies. We eventually went with the ORT4x4, ORT8 and ORT badges. And they were for fun and a mock of the SRT line.
Off-Road Technology was a third party company based out of Colorado Springs, Colorado that manufactured a lineup of rugged Jeep accessories. It looks like their product lineup has since been discontinued. As well, their website (http://www.offroadtechnology.com) is no longer functional.