Thought #1 - "ships on 08/01/2016"
Seriously? You are going to wait 4 months for that?
Looks like a knock-off of a Westin bull bar.
And they have your money in the mean time?
Thought #2 - "Give your vehicle a unique, aggressive appearance"
Key word there... "appearance".
This thing will most likely bend back into your grill the first time someone 'bumps' it (just like the Westin bull bars).
Most of these 'bull bars' only attach to the vehicle on a single plane, which means the first time someone bumps you (or you bump something) the 'bull bar' will either bend down (not doing any further damage) OR bend up and break your grill and bumper cover.
If you really want a good 'push bar' type device, look up Rocky Road Off-Road:
Off-Road Equipment for the Serious Enthusiast
They have a winch-mount bumper for the WK2 that can be optioned out with an external push bar and you don't really have to use it for a winch.
It will cost more, but will actually protect your vehicle from minor bumps instead of causing even more damage.