I have one there also. It looks like a half inch scratch, but when you look closer or touch it it is indented. I'm going to just get some touch up paint.
You do not want a new roof. They should be able to repair it, but it might entail taking down the headline.
Point it out to your dealer's body shop and see how they propose fixing it.
If you need a shoulder to cry on ...
... pull over to the side of the road!