Looks like the alignment of the LED strip will make or break these lights. If it's off even a little bit it sticks out like a sore thumb. Fingers crossed that they will look smooth once they're on the car!
The first pic you posted (provided by the company) had the lights at an angle. I thought they looked 'familiar' but couldn't quite put my finger on it. Then I realized that once the lights are installed it will look a lot like this. Idk if they did it on purpose but that's pretty genius to borrow from inside the family.