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  #25  
Old 10-08-2013, 12:52 PM
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Re: New Durango Marketing TV Spots

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Originally Posted by Immo View Post
Will Ferrell did 70 Durango spots according to the Web Castjust done by Chrysler Media. 70!!! Again a huge investment!
A huge investment that didn't cost Durango money, they swapped promotion for a new movie for the spots. As for being 70 of them, they were allegedly all the brainchild of Will Ferrell, but some were allegedly deemed as not fit for prime time TV.

Hopefully the off color ones will be on YouTube
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Old 10-08-2013, 12:53 PM
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Originally Posted by Laureljoke View Post

I'll second your vote for Vertrkr...
And your constant enthusiasm is contagious Laureljoke! Keep It Up, we all need it.

By the way, I like the Will Ferrel ads, though Vertrkr's choice of James Tiberius Kirk would have been very interesting given Durango's class leading technology (UConnect), but after reading your 1000 mile ordeal Laurel to purchase your Durango, I would have plastered your picture and story all over the Durango website; that brand enthusiasm is priceless and hopefully Chrysler is monitoring forums like these to see what works.
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  #27  
Old 10-08-2013, 01:11 PM
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Originally Posted by davewg View Post

...That said, I think a lot of it has to do with the owner pool. Overall, as a brand, I think Jeep has a larger core of those dedicated to the brand. That dedication leads to the feeling of "community" which the internet helps foster.

For Jeep this is particularly applicable because the brand is focused on a set of core values - off roading, history, singular focus, "trail rated", etc.

You'll see similar traffic at similar brands, or sub-brands (e.g. BMW M forums, MB AMG, VW, Audi) where there is a passionate, focused group of enthusiast owners...
I completely concur with your analysis Dave. Fortunately there are good deal of Mod Enthusiasts for the Durango too (although on other sites they tend to center around the R/T who by default tend to dominate the conversation on the other discussion forums (no judgments here)) who keep the conversation and site forums going. For me, and many others, the new found enthusiasm for the Durango was finding a "diamond in the rough" product that just got polished with this refresh model year - very exciting. Now if I could only get my D built. ;-)
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  #28  
Old 10-08-2013, 01:47 PM
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Re: New Durango Marketing TV Spots

i joined this forum pretty sure that i was getting a Jeep SRT8, but now with a family and all, i am staring at the Durango R/T.

Hoping i see some big discounts that mr admin posted about.

The Durango also has that truck look to it that i love.
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  #29  
Old 10-08-2013, 05:48 PM
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Originally Posted by ufokillerz View Post
The Durango also has that truck look to it that i love.
...not to mention the glove box holds 70 PACKS OF GUM!!!
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  #30  
Old 10-08-2013, 05:58 PM
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Originally Posted by Parsec View Post
For me, and many others, the new found enthusiasm for the Durango was finding a "diamond in the rough" product that just got polished with this refresh model year - very exciting. Now if I could only get my D built. ;-)
That describes me as well. Before I started doing research, the Durango was not even on my radar...I couldn't even say if I've ever seen a 3rd gen on the road before. As I started educating myself, I came to the same "diamond in the rough" conclusion you did. It almost perfectly meets my needs utility wise, I dig the styling, and the refresh has just the right technology touches and drive train improvements that I found lacking in the 13 model year.

On top of that, the relative "obscurity" of the Durango usually means better pricing vs. Similarly equipped competition.

Also like you....if I could only get the D built I'd be all set!
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  #31  
Old 10-08-2013, 06:39 PM
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Re: New Durango Marketing TV Spots

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Originally Posted by JoeyD View Post
...not to mention the glove box holds 70 PACKS OF GUM!!!
...standard too..

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  #32  
Old 10-08-2013, 06:42 PM
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Re: New Durango Marketing TV Spots

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Originally Posted by JoeyD View Post
On top of that, the relative "obscurity" of the Durango usually means better pricing vs. Similarly equipped competition.
I too have a thing for less common vehicles...

VW Corrado instead of the Mitsubishi Eclipse or Nissan 240SX I could have gotten in '91.

VW Passat in '96 instead of an Accord, Camry, or Maxima

Wife drove a Mazda Protege instead of a Civic or a Corolla, then an Isuzu Rodeo instead of whatever else was in that class at the time.

Then we went common - Town & Country, Odyssey and Yukon XL

Nice to be getting back to obscure.
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  #33  
Old 10-08-2013, 07:49 PM
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Quote:
Originally Posted by JoeyD View Post

That describes me as well. Before I started doing research, the Durango was not even on my radar...I couldn't even say if I've ever seen a 3rd gen on the road before. As I started educating myself, I came to the same "diamond in the rough" conclusion you did. It almost perfectly meets my needs utility wise, I dig the styling, and the refresh has just the right technology touches and drive train improvements that I found lacking in the 13 model year.

On top of that, the relative "obscurity" of the Durango usually means better pricing vs. Similarly equipped competition.

Also like you....if I could only get the D built I'd be all set!
I couldn't have said it better myself. Didn't have a need for the rear entertainment option, or I'd still be anxiously waiting with you. Stumbled upon the 2013 Durango and started doing some research. Quickly decided if I was interested, the 2014 improvements and enhancements would be worth the wait. Gave me time to evaluate some competition. Lots of nice (and nice to drive) status vehicles around, but they all had as many negatives as positives (for me). I liked the amount of hauling capacity a more masculine feel, and the Durango started to feel like a financially "smart" decision priced option for option against said competition. Rode in a friend's new ML 350 yesterday and found it quite nice. Drove the Durango today, and pictured its future roaring around the state of Texas and thought "yep, this is awfully nice too, and we made the right decision." Expect we will feel this way for quite awhile.

I hope we continue to hear from satisfied forum members who have chosen the Durango.
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  #34  
Old 10-08-2013, 11:49 PM
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Originally Posted by davewg View Post

I too have a thing for less common vehicles...
..

Same here. But why is Durango so uncommon? Respectively, it should be selling better.
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  #35  
Old 10-08-2013, 11:52 PM
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Quote:
Originally Posted by JoeyD View Post

...not to mention the glove box holds 70 PACKS OF GUM!!!

It will be interesting to see if Dodge's new advertising campaign can spark sales for the 2014 Durango and maintain the sales momentum that 2013 recently achieved. I actually think the Rear LEDs are going to be Durangos biggest calling card. Initially I wasn't sure I was going to like them, however upon seeing their implementation, it was clearly tastefully done, actually cool, and daresay the Rear LEDs are even aspirational given their brand uniqueness versus so many cookie cutter LED lights that are so obviously satisfying corporate checklists of Audi knockoffs. I like the Will Ferrell choice because it's so unusual; he's not selling the Durango, it's all about awareness and I think it will be very effective. And when people see the taillights, they are going to be reminded that they want to test drive one. I'll be stocking gum in mine ;-)
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  #36  
Old 10-09-2013, 12:36 AM
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Im not so sure marketing Durangos as a Will Ferrell joke is such a great idea.. But what the hell do I know, anyway?
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