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  #649  
Old 04-01-2013, 04:10 PM
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Re: 2014 Grand Cherokee information - Australia

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Originally Posted by Milous View Post
Of the 700 vehicles scheduled about 25% are CRD. No sign of Summit models in volume, so it looks like either no Summit or late availability.
webber, allymac - here's hoping our Overland CRDs are in that 700 batch, if so late June or July would still be a possibility.
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  #650  
Old 04-01-2013, 04:31 PM
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Re: 2014 Grand Cherokee information - Australia

Was thinking (hoping!) the same thing robo. fingers crossed.

Milous - we really appreciate you keeping an eye out for your AU mates. Without you and your posse the silence would be deafening....
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  #651  
Old 04-01-2013, 04:38 PM
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Re: 2014 Grand Cherokee information - Australia

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Originally Posted by Milous View Post
Of the 700 vehicles scheduled about 25% are CRD. No sign of Summit models in volume, so it looks like either no Summit or late availability.
Thanks Milous, at least something is on the move.
Robo & Allymac. I agree but I am surprised that only 25% of those 700 are CRD. I would have thought CRD's were the purchase choice of most Aussies.
With the first 500 being petrol and the majority of the next 700 being petrol could the market be changing back to petrol or are they pumping petrol into dealerships to enable a lower advertising price when they hit the advertising market?
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  #652  
Old 04-01-2013, 04:40 PM
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Quote:
Originally Posted by Robo_70 View Post

It was an Overland CRD.. Not an SRT... If it was an SRT, yes agree $81K drive away for an SRT would be good buying.
Robo... my bad. I thought you were referring to a discussion on my SRT order.
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  #653  
Old 04-01-2013, 04:50 PM
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Originally Posted by webber View Post
could the market be changing back to petrol or are they pumping petrol into dealerships to enable a lower advertising price when they hit the advertising market?
Price point maybe on the petrols, but I don't think there is a swing back to petrol ( Unless hybrid) .. I suspect it was just that CRD has taken longer to ramp up and also the demand is high so we get limited volumes, Europe and UK will want mainly CRD also, then once the US get a taste of that torque demand will be even higher. I think Jeep US make us take the petrol units for some reason also, Milous etc may be able to comment.
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  #654  
Old 04-01-2013, 05:56 PM
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Re: 2014 Grand Cherokee information - Australia

I think you will find that the big order for petrol GC's was only due to the CRD not yet being built, and they will want at least some of the 2014 stock in the dealerships.
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  #655  
Old 04-01-2013, 06:10 PM
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Re: 2014 Grand Cherokee information - Australia

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Originally Posted by Robo_70 View Post
im just hoping I have a good experience, seeing too many horror stories on Jeep Aus facebook page of late ( some entertaining reading there guys !) . Some serious complaining and product bashing going on there and as you say it seems Jeep are not positioned to deal with their success !
Robo and others,

I to have been chasing Chrysler for some answers on the 2014 Jeep Grand Cherokee and particularly the Summit model and I would have to agree that AU seems to be scared of intoraoducing this model here, for what reason I don't know but I seem to think there is some left over agreement with the previous owners MB where Chrysler will not compete directly with ML in the SUV range which the Summit will do.

I have attached some emails I have had with the Zac the Production Planning Person in Chrysler Victoria, Sam the Sales and Marketing Director and Clyde the CEO.

If you agree, maybe we can put pressure on Chrysler to include the Summit model which is a real cracker, I have seen it in the flesh whilst in the States when it was launched earlier this year.

Let me know what you think........Regards, JosephR

Copy of Email ----------

From: Joseph Rau
Sent: Tuesday, 26 February 2013 4:34 PM
To: 'Zac Loo'
Subject: RE: Jeep Grand Cherokee Summit - 2014

Zac,

Thank you very much for taking the time to call me today, I really appreciate that your company values the input of potential customers, many do not.

I have had a look at the link you have sent and I can understand your comments and concern about the positioning of the Summit version, but really the overland does not look as good as the Summit and looking at the feature list I sent to Sam, there are quite a few differences.

Given what you said about the positioning of the three models, Overland, SRT8 and Summit, I really do believe that there is room for all three in this way:

1. The overland is a great package for the person who wants that bit or luxury but still wants to retain the ability to do some serious off roading from time to time. It is positioned up against the Toyota Prado’s, Mitsubishi Pajero, and Nissan Patrol. The Overlander has a good combination of features and sits squarely in the pack for value for money, great and with the new looks you can make hay while the sun shines.

2. SRT8, now this is a different kettle of fish than the above, it’s the muscle machine of the SUV market, performance, style and features that stack it up against the thoroughbreds of the industry, ML63, BMW X5 50i, Audi Q7’s, and really these buyers don’t go off road…..much. The tyres won’t let them anyway. This package has all the hall marks of a game changer, offered with a great support package, prestige servicing, roadside assistance, guarantee buyback program, track days, maybe an F1 interlude, what a great marketing opportunity to attack to big boys in the game and at a price that is more affordable. Sheer exhilaration!

3. That leaves the Summit, well from what I can see there is a gap in your AU strategy, why……………well I think with the Overland model you have catered well for the average 4x4 enthusiast and the SRT8 has the performance end covered, but if you have noticed, there has been a growing market for what the market calls “The Luxury SUV Market” and this has also been reported in the papers and many magazines in recent times. This part of the market is focused on those customers who are not really going off road, they are looking for a status symbol, that is why they buy ML350’s, BMW X5 30d’s, Audi Q5’s with Diesel engines because they thing they are doing something for the environment. The key here is looks, features, style, character and quality craftsmanship, all of which the Summit offers. Price, is not the issue and it is how you package and present this model up that will determine your success. I would only offer it in the Diesel version but again position it along side of the SRT8, it is the Luxury version of the SRT8. Maybe you could even bring the two together leverage one off the other so you don’t loose customers to other marques because the Overland just doesn’t cut it and you don’t want to drag the Overland into this space as it won’t compete.

Zac, as you can see, I am very happy to help you with your strategy going forward, I have a long pedigree in marketing of consumer IT products, this may not be in the motor industry but product positioning and marketing was my speciality. Please don’t think that I am trying to tell you what to do but simply to highlight that there is a wonderful opportunity for you and your company to really cement a market position in the Luxury SUV market that will have the others gasping for breath.

I look forward to speaking to you again, soon I hope, and if you wish me to work with you on the positioning and sell, get prices, do comparisons, get opinion and feedback, happy to do so.

End -------------


Sent: Thursday, 7 March 2013 8:38 AM
To: Zac Loo (Zac.Loo@chrysler.com)
Subject: 2014 Grand Cherokee

Zac,

Have a look at this review, worth a read and supports argument of the Summit model coming here to Australia.

2014 Jeep Grand Cherokee: Explaining the Trim Levels - KickingTires

…………………and this is what I am after, have a look at the Summit and you can see what I am on about after seeing it in the flesh earlier this year at the motor show in the US..

Just imagine how much damage Chrysler could do to the luxury SUV market with this model in your line up, it really looks the part. Looks much classier than the Overland.

2014 Jeep Grand Cherokee| Fuel Efficient Luxury SUV | Jeep

This is the Summit in white…………….doesn’t it look good? The wheel arch treatment, the bumper and lights all work very well. The designers have done a great job.

2014 Jeep Grand Cherokee EcoDiesel First Drive

and the eco diesel to boot……….how could it not be a winner?

2014 Jeep Grand Cherokee EcoDiesel V-6 First Drive – Review – Car and Driver

Have a look at this You Tube clip, it shows the Summit Diesel……………….

2014 Jeep Grand Cherokee Diesel 0-60 MPH First Drive Review: Jeep Week video # 5 - YouTube

And to round things off…………………..have a look at this review and the specific comment about the Summit, that the Diesel version is the place to be and stacks up against the Euro’s…..

“On the other hand, with the new Summit model being so desirable, perhaps this is one of those occasions where it might pay to step up and tick all of the boxes. After all, when you compare the totally loaded diesel-powered Summit at $67,140 to a similar spec Mercedes ML or BMW X5, the Jeep becomes a deal and a half (probably around $15k or so less).

Perhaps the wise choice would be to reach for the Summit (so to speak) and simply spread out your purchase payments and plan to keep the vehicle for an extra year or so. After all, the diesel power plants are known for their longevity and history dictates that there’s always a line up for a good used diesel when it comes time to move on.”

2014 Jeep Grand Cherokee First Impressions Editor's Review | Auto123.com

End ---------------
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  #656  
Old 04-01-2013, 06:43 PM
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Re: 2014 Grand Cherokee information - Australia

I hate to rain on your parade, but not everyone wants a diesel the petrol GC does everthing I ask of it. It will tow everything I have as well as being the same fuel as our generator and bikes when we are away. I know most people have a preference but not always a CRD.

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  #657  
Old 04-01-2013, 06:56 PM
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Re: 2014 Grand Cherokee information - Australia

Quote:
Originally Posted by webber View Post
MILOUS,
It's just occurred to me that these 500 cars already built would be petrol engines. I am assuming that the next run of 700 cars will be the CRD's which I think you gave a production run date recently of mid May, is that correct? (and... just one other question - what are your most recent thoughts on Australia getting the Summit?).
Webber,

Like you I am very interested in the Summit after being at the Launch of the new range in the States earlier this year.

It is a great looking SUV and I really hope that Chrysler has some initiative and brings this model in as it has the ability to take the Euro's on head to head.

Regards...........JosephR
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  #658  
Old 04-01-2013, 08:07 PM
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Joseph. Some good discussion there. If Chrysler and Merc had a non compete agreement would it not be global?
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  #659  
Old 04-01-2013, 11:22 PM
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Re: 2014 Grand Cherokee information - Australia

Quote:
Originally Posted by Robo_70 View Post
Joseph. Some good discussion there. If Chrysler and Merc had a non compete agreement would it not be global?
Hello Robo,

Yes, there is alot of good info around that supports the notion for introducing the Summit to the Australian lineup, however it seems to be falling on Deaf ears.

I have even had a conversation with the CEO of Chrysler Australia Clyde and he indicated that if there was a business case they would consider it, however nothing from anyone and the production team are saying that there are other reasons to consider.....why it will not come to AU.

Only reason made the point about MB is that Chrysler shares a building with the MB guy's and after all of the discussion I was not able to get a half reasonable reason why Chrysler would not introduce the model, given it is almost the same as the Overland but more refined. Just does not make sense and I hope there is not some mateship that will keep the Summit from competing with the ML.

I was also referred back to my dealer or dealers in Sydney and I have now spoken to 4 from different sales groups and they know nothing about the new model so how can they assist, I know more about the new range and have educated them, crazy.

I have the choice to buy an ML350, BMW X5, Audi Q7, they all fit my budget, but having done alot of homework and seeing the Summit in the flesh, I cannot go past it. It would be a shame not to see it here on AU roads.

Regards.....JosephR
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Old 04-01-2013, 11:25 PM
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Re: 2014 Grand Cherokee information - Australia

Quote:
Originally Posted by adamt View Post
I hate to rain on your parade, but not everyone wants a diesel the petrol GC does everthing I ask of it. It will tow everything I have as well as being the same fuel as our generator and bikes when we are away. I know most people have a preference but not always a CRD.

Cheers
Adamt,

I can inderstand your comments about the Petrol, why not all we need is the Summit in a V6 variation, should not be a problem? I was only suggesting the CDR to line up against the Euro's out there which is where the Summit would compete as an alternative.


Regards....JosephR
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