There's not much out there in the way of aftermarket body mods for the WJ, they did make a kit but it's really hard to find and they stopped making it 2-3 years ago. I think the only thing I've seen is an off-road front bumper. Other than that, it's pretty much up to your imagination and your resources.
I just bought KOR Stealth bumpers, front and rear. Having painted, going to put bushwhacker flares same time. Kevins Off road makes them, both winch and non winch.did some looking around. Front was under 700 and stouter than arb I think.