Originally Posted by Deirdre
Per Power Information Network: "Compass buyers were equally likely to be men or women (51% women); Patriot buyers were a little more likely to be male (57%), while Jeeps in general tended to skew more male (61%)."
I will bet you a large portion of the men buying a Compass were married and the wife had some or a lot of influence on the decision. Unless the results are single men only I think you would find without the wife having input the Compass % would be lower and Patriot % higher for men. JMHO.
Understand me I am not anti women here. I don't really care one way or the other what other people buy. I just believe the Compass has a greater appeal to females than males in general and if no influence other than personal preference was involved I think females would gravitate towards the Compass and males to the Patriot.
I am surprised at the 61% overall Jeep owner stat being men to be honest. I see just about as many women as men driving Jeeps in general. I see TONS of women in Liberty's and a lot in the Wranglers and older Cherokees. I bet the new Cherokee will be very popular with females too( men as well ).