Originally Posted by Ulmer
This line of comparison is flawed. It sounds like you're matching up a base RAM 1500 with a fully loaded Cherokee Limited. You either need to compare a base Cherokee Sport or a loaded up RAM.
I just priced a RAM 1500 Sport 4x4 online with the same relative options a loaded Limited should have. Still doesn't have active park assist, adaptive cruise control, etc. It's $46K. I'm guessing a Limited with every option is $38K max and that probably a $33K vehicle with 5K worth of options.
Or compare a $30K base RAM with a $23K base Cherokee. $7-8K difference either way.
Regardless, no one is cross shopping these. It's an absurd argument. Any relatively refined vehicle with the performance and comprehensive set of features and options that a loaded Cherokee Limited will posess is $36K or higher in price. Even a comparible Kia Sorento is $38K and doesn't as much technology.
If you're shopping for a large truck for utility only, buy a base RAM 1500. Seems like a great value.
Wow, I had heard Jeep folks were very defensive about their vehicles & the Jeep brand before I bought my Patriot but this is getting humorous.
Usually it is people who have or talk favorably of other brands that get beat up on in a forum not someone with the same brand, that likes it, who is simply making a point some don't want to see.
No, this line of comparison is NOT flawed at all. Not in the way I am making it, it is not. I am NOT comparing base vs top of the line and I understand that a Ram won't have some of the options a Cherokee will. That same point applies in the other direction as well though. There are things availlable on a Ram that are not on a Cherokee.
This isn't about option vs option as much as a generally well optioned vehicle price comparison. A full sized 4WD truck should not cost the same as a small SUV even when they are "similarly" well optioned. That is all I am saying and if people don't get that or see it then I don't know what else to say.
This is supposed to be about Cherokees and not Ram trucks so for that I apologize. I never intended this to go so far off track with a simple comment on price vs what the vehicle is. Wow.
My last comment though about the trucks is this. I too played with the build and price tool and for a 2013 Ram 1500 SPORT( not a base Tradesman )4WD Regular Cab the starting MSRP is $36K. I optioned one out with almost every option available and even had to add the MOPAR sport hood to bump it over $40K. That truck is LOADED with everything including the 8.4" Nav unit. That truck has it all my friend( short of leather seats )for $40K. So my comment was 100% valid. If you had that truck you would not feel shorted on features.
Ok, enough about the truck comparison. I will stick to simply saying if they ask $35-$40K for a Cherokee that is too much.
Remember guys I am a big time MOPAR guy( muscle cars and YEARS of full sized Ram trucks ) who now owns a Jeep so I actually like them.
I would actually consider buying a Cherokee if the price is reasonable and it has at least the same room( hopefully more )as my Patriot. I am very intrigued by the new interior and the increased power and towing ability of the V6 offered. I am just not over paying to get it.