Originally Posted by Pinshooter
It came in the email yesterday... it read:
In a few weeks, you'll be receiving a mailer containing a valuable $500 Bonus Cash Allowance1 toward virtually any new 2015 or 2016 Jeep® brand vehicle. The good news is we included it today, so you don't have to wait to use it. The better news? We're also giving you an additional, limited-time $500 Independence Day Bonus Cash Allowance2 toward a new 2015 Jeep® Cherokee. And the best news? These bonuses are in addition to most current public offers.
To use your offers, visit your nearest dealer. Or, you can wait until the mailer arrives to make your choice. Either way, get approved3 in advance to save time. Just remember that your limited-time $500 Independence Day Bonus Cash Allowance2 only lasts until July 16, 2015!
The second page was a lot of legal jargon, but it also included a Certificate Number with my name and address, and something about offers not available to the general public. Anyway, since the 2016 is already on order the five hundred is an added bonus....
...so keep checking your email, and signing up for more jeep brochures!
Its just a lure to get you into the dealer! I have seen those kind of offers all the time.
Basically $1,000 + the $500 mfg. rebate is what they are saying or $1500 off.
How many will come running in to grab that deal? The dealer is counting on that.
Just for fun do this. Run True Car's cost (what they say the Cherokees are selling for) in your area.
My dealer was a few hundred under TrueCar.com at the time of order, when it was all done and inked. That was a factory order.
Most good dealers can beat True car's price, but don't want too.
I also doubt that they will adjust your agreed on price if you already ordered it. They usually have a small print exclusion to prior sales.
That $500 and $500 they are offering are dealer only incentives. Those incentives are part of dealer cost as they are manufacturer to dealer incentives.
That is unless you have an out of your deal/order.
Now that $500 FCA cash rebate is yours in addition to the deal. That is a Manufacturer to consumer incentive. That is unless they have in small print "includes all applicable rebates and incentives.
I have yet to see a contract that did not include that wording.
Basically a True Car price takes all that into consideration so you get a fair price.
A car dealer sells cars all day long and are pros at it. They are masters of illusion. Unfortunately I am at a big disadvantage when buying as are most of us.