Re: Fiat Chrysler pushing in to luxury SUV segment
Originally Posted by venusfan
the maserati levante is expected to cost over $80K for starters so what FCA needs are luxury SUV's that going to cost Mid $30K to $60K. What they can do though is have Masarati dress the Cherokee and Grand Cherokee up and use in there lineup. A Masarati Cherokee can compete with the Lexus NX and the Grand Cherokee to compete against the Lexus RX.
Even if you could profitably produce "true" luxury in that price range, it wouldn't be accepted as such. Part of being real luxury means most people can't afford it.
If you need a shoulder to cry on ...
... pull over to the side of the road!