Originally Posted by Elapid
I feel that my 14 JGC is close to a luxury SUV, at least it feels like one to me.
It's one thing to have a vehicle that is luxurious and have company and dealer support to match it.
I'm not seeing that with Chrysler.
Granted, my experience with them was far better than the joke of one I got at my nearest Ford dealer, but they still have a way to go before they'll be able to give a level of service that will pull in luxury buyers.
I have friends who went the BMW or Mercedes route who encountered several things missing from my Jeep experience:
- They were encouraged to take the test drive vehicle home for the weekend and really get comfortable with it.
- The showrooms were spotless and had comfortable waiting areas with private rooms for negotiating and picking options instead of tables stting in the midst of customer browsing floor models. They also had multiple selections of beverages available to the customers.
- Buying the vehicle includes a large amount of included service throughout the warranty period, especially oil and other fluid changes.
- The dealerships had well appointed accessory shops for buying add-on accessories along with various other branded swag.
- Loaner cars are not only pretty well standard fare, but actually closely match the owner's vehicle. A friend who had his Jeep in to have a dealer installed accessory installed ended up with the miserable experience known as the Chrysler 200 as a loaner car.
Sure, some of the above isn't really necessary, but it's what luxury vehicle buyers expect. You can have the best vehicle in the world, but if you fail in the customer experience, you're out of luck.
On the other hand, there are plenty of notoriously unreliable vehicles that win customers just on service alone - service that is usually very much needed.