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  #1  
Old 05-11-2015, 02:47 PM
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Fiat Chrysler pushing in to luxury SUV segment

Quote:
[Fiat Chrysler Chief Executive Sergio Marchionne] also pledged that Fiat Chrysler would make a stronger entry in the realm of luxury sport utility vehicles.

"When I see a Range Rover on the street, my blood boils, because we should be able to do a thing like that, and we will, he said.
From https://www.yahoo.com/autos/apple-pl...695797292.html

I think most agree they'll need to upgrade the dealer experience. The high end Jeeps are very nice already, and rumors of a more posh Wagoneer, but it's hard to get a Lexus experience out of a dealership that sells Darts.

At the same time, I see what Toyota has done to the Land Cruiser in pursuit of the high end to where it's basically unattainable for someone who want a Land Cruiser for it's Land Cruiser parts, the actual SUV parts, in stark contrast to a Jeep.

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  #2  
Old 06-15-2015, 11:50 PM
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Re: Fiat Chrysler pushing in to luxury SUV segment

I feel that my 14 JGC is close to a luxury SUV, at least it feels like one to me.
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Old 06-17-2015, 03:54 PM
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Re: Fiat Chrysler pushing in to luxury SUV segment

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Originally Posted by Elapid View Post
I feel that my 14 JGC is close to a luxury SUV, at least it feels like one to me.
It is surprisingly close, particularly given the pricing differences between it and the RR, Porsche, etc.

As long as they leave the GC for the upper crust of the poor folks price range, I am all for a cash cow, even if it means they have to pull a Honda/Toyota and sell thru different dealers.

The real cash cows on the RR and Porsche are the options, where I would hope FCA does not follow suit.

... Undt vood mein herr vish round tires undt veels or zee standard square ones for a mere $500 per wheel undt tire?

... Zee standard start button is cheap plastic, vood mein herr vish a Waterford Crystal one for a mere $1500?
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Old 07-11-2015, 01:30 PM
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Re: Fiat Chrysler pushing in to luxury SUV segment

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Originally Posted by Elapid View Post
I feel that my 14 JGC is close to a luxury SUV, at least it feels like one to me.
It's one thing to have a vehicle that is luxurious and have company and dealer support to match it.

I'm not seeing that with Chrysler.

Granted, my experience with them was far better than the joke of one I got at my nearest Ford dealer, but they still have a way to go before they'll be able to give a level of service that will pull in luxury buyers.

I have friends who went the BMW or Mercedes route who encountered several things missing from my Jeep experience:

- They were encouraged to take the test drive vehicle home for the weekend and really get comfortable with it.
- The showrooms were spotless and had comfortable waiting areas with private rooms for negotiating and picking options instead of tables stting in the midst of customer browsing floor models. They also had multiple selections of beverages available to the customers.
- Buying the vehicle includes a large amount of included service throughout the warranty period, especially oil and other fluid changes.
- The dealerships had well appointed accessory shops for buying add-on accessories along with various other branded swag.
- Loaner cars are not only pretty well standard fare, but actually closely match the owner's vehicle. A friend who had his Jeep in to have a dealer installed accessory installed ended up with the miserable experience known as the Chrysler 200 as a loaner car.


Sure, some of the above isn't really necessary, but it's what luxury vehicle buyers expect. You can have the best vehicle in the world, but if you fail in the customer experience, you're out of luck.

On the other hand, there are plenty of notoriously unreliable vehicles that win customers just on service alone - service that is usually very much needed.
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  #5  
Old 08-08-2015, 07:16 PM
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Re: Fiat Chrysler pushing in to luxury SUV segment

You are right. My local CJD building is a dump. Drab and old. People who buy luxury SUVs won't go in there because the BMW, Mercedes dealer up the street is new, nice and upscale.



Quote:
Originally Posted by NetworkTV View Post
It's one thing to have a vehicle that is luxurious and have company and dealer support to match it.

I'm not seeing that with Chrysler.

Granted, my experience with them was far better than the joke of one I got at my nearest Ford dealer, but they still have a way to go before they'll be able to give a level of service that will pull in luxury buyers.

I have friends who went the BMW or Mercedes route who encountered several things missing from my Jeep experience:

- They were encouraged to take the test drive vehicle home for the weekend and really get comfortable with it.
- The showrooms were spotless and had comfortable waiting areas with private rooms for negotiating and picking options instead of tables stting in the midst of customer browsing floor models. They also had multiple selections of beverages available to the customers.
- Buying the vehicle includes a large amount of included service throughout the warranty period, especially oil and other fluid changes.
- The dealerships had well appointed accessory shops for buying add-on accessories along with various other branded swag.
- Loaner cars are not only pretty well standard fare, but actually closely match the owner's vehicle. A friend who had his Jeep in to have a dealer installed accessory installed ended up with the miserable experience known as the Chrysler 200 as a loaner car.


Sure, some of the above isn't really necessary, but it's what luxury vehicle buyers expect. You can have the best vehicle in the world, but if you fail in the customer experience, you're out of luck.

On the other hand, there are plenty of notoriously unreliable vehicles that win customers just on service alone - service that is usually very much needed.
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  #6  
Old 09-20-2015, 03:31 AM
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Re: Fiat Chrysler pushing in to luxury SUV segment

Maybe the JGC is a vehicle that sells itself...My dealer in Australia didn't have the flash showroom with all the trimming, but they were solid people. You're paying up front for the flash service and facilities in the asking price. If you lease the vehicle it's absorbed into the rate, but for cash buyers like myself, the bottom line is what counts every time.
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Old 09-20-2015, 11:40 AM
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Fiat Chrysler pushing in to luxury SUV segment

Yeah the dealership for sure sucks ass. Worst dealer experiences ever and I have bought 4 new Grand Cherokees, all from different dealers in different states. Clearly, IMO, it sells itself otherwise I wouldn't set foot in a Chyrsler dealer otherwise.

A few things in my 2015 GC Overland that I feel are cheap:
-The blinker stalk feedback. When you turn the blinker on, it just doesn't feel good. As petty as it sounds, it annoys me.

-The window switches. They are cheap plastic. Poor feedback.

-The black plastic around the 8.4" screen.

-Headlight controls look and placement looks like an after thought.

-Memory seat buttons look cheap and like an afterthought.

-The leather in the Overland (don't know about other trims) is soft and thin, it wears extremely easily. It looks like shit.

If these things could be improved, the Jeep would seriously be PREMIUM. But then I remember, it's a Chrysler product so we are lucky that it's as good as it already is lol
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Old 09-27-2015, 11:30 AM
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Re: Fiat Chrysler pushing in to luxury SUV segment

Yes the leather is very disappointing.
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Old 09-27-2015, 11:33 AM
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Re: Fiat Chrysler pushing in to luxury SUV segment

Not sure where you're coming from but I find absolutely nothing wrong with the leather in my Overland.
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Old 09-27-2015, 12:56 PM
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Re: Fiat Chrysler pushing in to luxury SUV segment

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Originally Posted by MDBones View Post
Not sure where you're coming from but I find absolutely nothing wrong with the leather in my Overland.

The side of the seat shows extreme wear from getting in and out. I have even made special effort to not put any pressure on the seat to avoid wear. My GCs have been my only vehicle to ever wear. I have owned probably 25 new vehicles in the past 7 years. This is the only car I have the issue with.
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Old 09-27-2015, 03:01 PM
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Re: Fiat Chrysler pushing in to luxury SUV segment

[QUOTE=overlanding;1223989]The side of the seat shows extreme wear from getting in and out. I have even made special effort to not put any pressure on the seat to avoid wear.

Same issue... my 100lb wife drives it. The leather in my 2005 Honda Ody has held up better.
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Old 11-28-2015, 06:45 PM
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Re: Fiat Chrysler pushing in to luxury SUV segment

the maserati levante is expected to cost over $80K for starters so what FCA needs are luxury SUV's that going to cost Mid $30K to $60K. What they can do though is have Masarati dress the Cherokee and Grand Cherokee up and use in there lineup. A Masarati Cherokee can compete with the Lexus NX and the Grand Cherokee to compete against the Lexus RX.
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