Jeep Apparel Licencee Goes Into Administration
The Australian and New Zealand licensee of Jeep Apparel and Footwear, Revolution Brands, has gone into administration putting 100 jobs at risk.
Revolution Brands is based in Melbourne and has over 100 employees. It opened its first store in 2004 and now has 20 across Australia. "We are continuing to trade Revolution Brands as we investigate its financial position," Mr Wight (Chartered Accountant & Voluntary Administrator) said.
Jeep's outdoor and lifestyle clothing is sold under licence from the four-wheel drive maker of the same name in over 40 countries around the globe.
A spokesman for the administrators said the chain of Jeep stores would continue to trade until further notice and that several potential buyers had been identified.
He said it was up to the Jeep parent company whether the licence to sell the branded products would be transferred to a new Revolution Brands owner. "But the assumption is that it will, because that's what the brand relies on," he said.
Source: Jeep apparel licensee Revolution Brands goes into administration