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Old 01-22-2013, 11:04 AM
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'14 JGC - How to negotiate price??

Hey all. I'm new here, and planning to be a first time Jeep owner with a '14 Grand Cherokee Diesel. I can't wait!

I'm wondering about pricing. I've been reading the other threads and trying to learn what's going on. But I haven't seen anything that directly answers my questions.

I'm not doing a group buy (Louisville, Ky), nor do i have any employer discount. How should I approach negotiating the price? I assume when we say 'invoice' this is the total price the dealer pays on the vehicle? Should I try to pay a flat price above or below the invoice? A percentage? Or should it be based on something else?

I'm not super concerned about the total price. I just want to do something fair and not get ripped off. Thanks for the help!
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Old 01-22-2013, 11:17 AM
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Re: '14 JGC - How to negotiate price??

Go to several dealers in your immediate area for "offers", letting them know you are shopping. I went to 3 and offers (I wanted to order a factory fresh JGC) ranged from sticker to invoice plus some goodies. Bear in mind that the dealers get a rebate of about 2% of the invoice so don't feel sorry for them. Some here have received 2% below invoice but it depends on how much demand there is on the configuration you are buying. The dealer's make their real money on service. Oh, and don't appear too anxious. It's OK to go home and come back another day. Have fun!
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Old 01-22-2013, 11:29 AM
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Re: '14 JGC - How to negotiate price??

Quote:
Originally Posted by soundonwheels View Post
Hey all. I'm new here, and planning to be a first time Jeep owner with a '14 Grand Cherokee Diesel. I can't wait!

I'm wondering about pricing. I've been reading the other threads and trying to learn what's going on. But I haven't seen anything that directly answers my questions.

I'm not doing a group buy (Louisville, Ky), nor do i have any employer discount. How should I approach negotiating the price? I assume when we say 'invoice' this is the total price the dealer pays on the vehicle? Should I try to pay a flat price above or below the invoice? A percentage? Or should it be based on something else?

I'm not super concerned about the total price. I just want to do something fair and not get ripped off. Thanks for the help!
Wow - I had to read this 2x to be sure I didn't write it! I'm actually down the road from you in Lexington and also planning to pick up one. I think I'm going to go with Limited/Lux II/OR II/Diesel - just waiting for the final package prices to come out. Let me know what you find out - or shoot me a PM and we can compare notes as we go shopping.
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Old 01-22-2013, 12:05 PM
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Re: '14 JGC - How to negotiate price??

You can join Treadlightly and get the 1% under invoice by just showing it to the dealer. Otherwise try to get 1% or better if you can.
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Old 01-22-2013, 01:45 PM
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Re: '14 JGC - How to negotiate price??

Consider their motivators.

Sales deadlines and volume metrics. They are more likely to make a sale for volume at the end of a month or quarter. That could mean you get a reduced price and they get to meet their goal.

Warranty work. On newer releases they are less likely to move on price but may include life time oil changes. They want you to keep coming back to the dealership. As much as they hate to admit it, they get paid for warranty work.

Financing. I've been able to say yes, "I will use your financing" and then change that once I am at the financing desk. Some times this blows the deal, other times it ins't a problem.

Trade. They are likely to use this a place to make up money they cut in another area. I recommend getting a quote from CarMax and use that as my bottom line. Anything above that is usually a win.

Manufacture rebates or deals or incentives. I tend to save this one to last b/c if you play this card to soon, they the sales manager thinks that money off means you are already getting a deal. Once you get to the financing office, I throw these in. Look for Jeep/Chrysler Student, Military, ect discounts. Dealers can some times be shady and not tell you about them, you have to do the homework.

Last thing in my bag of tricks is to consider services like TrueCar. Currently not showing 2014 JGC but can give you an idea of price to deal ratio.

Buddy of mine, went to TrueCar when it was Zag, pulled the deal price of what he wanted, modified it to something lower, then went to a dealer that wasn't part of the zag and got his "modified" price. There are some ethical issues there, but at the same time, they wouldn't have made the deal if they weren't making money...

Another buddy used that to get a price he was happy with, then went to the dealer and said the magic words. "I will sign today IF..." and then proceed to get paint protection, seat protection, wheel protection, oil changes, and floor mats all in one breath.
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Old 01-22-2013, 02:47 PM
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Re: '14 JGC - How to negotiate price??

Thanks for all the useful input! I may go the Tread Lightly route knowing that it won't be a terrible deal and I won't have to negotiate much. One of the close-by dealers told me today they would honor the 1% below invoice.
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Old 01-22-2013, 09:36 PM
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Re: '14 JGC - How to negotiate price??

I just did the treadlightly signup on Thursday, they only mail out on Fridays and got it on Tuesday. Generated the control number on the website listed from chrysler which said it expires in 11 months. Seemed pretty easy.

Lots of ways to make $ in the car business and lots of variables in new car pricing to work through.
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Old 01-29-2013, 06:41 PM
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Re: '14 JGC - How to negotiate price??

Is the Treadlightly 1% below factory invoice more than a friends and Family discount?
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Old 01-29-2013, 06:49 PM
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Re: '14 JGC - How to negotiate price??

No, Friends and Family would be a little lower than that still (just a little more than 2%).

I have sent emails to dealers across the state to get pricing on the 2014 I want. The best deal I have right now is 5% under invoice with 4 "No Charge" oil changes.

*Note: I never said 1 thing about me being in the affiliate program in my emails unless why wouldn't budge from Invoice pricing.
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Old 03-25-2013, 05:44 PM
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Re: '14 JGC - How to negotiate price??

Regarding tread lightly, is the $100 membership the required level to receive the affiliate discount? I notice they also have $25 membership for example.
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Old 03-25-2013, 07:01 PM
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Re: '14 JGC - How to negotiate price??

Quote:
Originally Posted by SnoFire View Post
...I have sent emails to dealers across the state to get pricing on the 2014 I want. The best deal I have right now is 5% under invoice with 4 "No Charge" oil changes...
I negotiated my price from the comforts of my recliner! Is there any other way to buy a car in the internet age?
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Old 03-25-2013, 07:10 PM
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Re: '14 JGC - How to negotiate price??

Louisville KY is relatively close to Chicago (a day's drive). Why not ?
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