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'14 JGC - How to negotiate price??

11K views 56 replies 22 participants last post by  torifile 
#1 ·
Hey all. I'm new here, and planning to be a first time Jeep owner with a '14 Grand Cherokee Diesel. I can't wait!

I'm wondering about pricing. I've been reading the other threads and trying to learn what's going on. But I haven't seen anything that directly answers my questions.

I'm not doing a group buy (Louisville, Ky), nor do i have any employer discount. How should I approach negotiating the price? I assume when we say 'invoice' this is the total price the dealer pays on the vehicle? Should I try to pay a flat price above or below the invoice? A percentage? Or should it be based on something else?

I'm not super concerned about the total price. I just want to do something fair and not get ripped off. Thanks for the help!
 
#2 ·
Go to several dealers in your immediate area for "offers", letting them know you are shopping. I went to 3 and offers (I wanted to order a factory fresh JGC) ranged from sticker to invoice plus some goodies. Bear in mind that the dealers get a rebate of about 2% of the invoice so don't feel sorry for them. Some here have received 2% below invoice but it depends on how much demand there is on the configuration you are buying. The dealer's make their real money on service. Oh, and don't appear too anxious. It's OK to go home and come back another day. Have fun!
 
#3 ·
Wow - I had to read this 2x to be sure I didn't write it! I'm actually down the road from you in Lexington and also planning to pick up one. I think I'm going to go with Limited/Lux II/OR II/Diesel - just waiting for the final package prices to come out. Let me know what you find out - or shoot me a PM and we can compare notes as we go shopping.
 
#4 ·
You can join Treadlightly and get the 1% under invoice by just showing it to the dealer. Otherwise try to get 1% or better if you can.
 
#5 ·
Consider their motivators.

Sales deadlines and volume metrics. They are more likely to make a sale for volume at the end of a month or quarter. That could mean you get a reduced price and they get to meet their goal.

Warranty work. On newer releases they are less likely to move on price but may include life time oil changes. They want you to keep coming back to the dealership. As much as they hate to admit it, they get paid for warranty work.

Financing. I've been able to say yes, "I will use your financing" and then change that once I am at the financing desk. Some times this blows the deal, other times it ins't a problem.

Trade. They are likely to use this a place to make up money they cut in another area. I recommend getting a quote from CarMax and use that as my bottom line. Anything above that is usually a win.

Manufacture rebates or deals or incentives. I tend to save this one to last b/c if you play this card to soon, they the sales manager thinks that money off means you are already getting a deal. Once you get to the financing office, I throw these in. Look for Jeep/Chrysler Student, Military, ect discounts. Dealers can some times be shady and not tell you about them, you have to do the homework.

Last thing in my bag of tricks is to consider services like TrueCar. Currently not showing 2014 JGC but can give you an idea of price to deal ratio.

Buddy of mine, went to TrueCar when it was Zag, pulled the deal price of what he wanted, modified it to something lower, then went to a dealer that wasn't part of the zag and got his "modified" price. There are some ethical issues there, but at the same time, they wouldn't have made the deal if they weren't making money...

Another buddy used that to get a price he was happy with, then went to the dealer and said the magic words. "I will sign today IF..." and then proceed to get paint protection, seat protection, wheel protection, oil changes, and floor mats all in one breath.
 
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#7 ·
I just did the treadlightly signup on Thursday, they only mail out on Fridays and got it on Tuesday. Generated the control number on the website listed from chrysler which said it expires in 11 months. Seemed pretty easy.

Lots of ways to make $ in the car business and lots of variables in new car pricing to work through.
 
#9 ·
No, Friends and Family would be a little lower than that still (just a little more than 2%).

I have sent emails to dealers across the state to get pricing on the 2014 I want. The best deal I have right now is 5% under invoice with 4 "No Charge" oil changes.

*Note: I never said 1 thing about me being in the affiliate program in my emails unless why wouldn't budge from Invoice pricing.
 
#19 ·
Some "Fine Print" on the Access Fund calls out for a $75 Admin Fee:

=================================
Take the Control Number, along with your Access Fund membership card to any participating U.S. Chrysler, Jeep, Dodge, Ram dealership or FIAT studio.

Once the dealership verifies the Control Number, you can choose from any eligible new Chrysler, Jeep, Dodge, Ram or FIAT vehicle and receive the 'Preferred Price' (1% below factory invoice plus a $75.00 administration fee). You may contact participating dealers for complete program rules.

Note: Dodge Viper and all SRT models are ineligible.
 
#20 ·
Plus you need to make sure if there is a 30 waiting period or not with these.
 
#23 ·
So, Affiliate is 1% below invoice + $75 Admin Fee on top of the 500 fees the dealer adds?
 
#25 ·
So no dealer/doc fee? Just TTL&R?!? Just trying to understand this fine print mumbo jumbo
 
#29 ·
If your within say 200 miles of the Chicago dealer, go to them at 4% under invoice. You would only have to the end of the month then it turns to 3%. Is $1000 worth the few hours drive?
 
#28 ·
I have such an upper hand in negotiations with one dealer he doesn't even get back to me with pricing now. He was going to lose either way, but he really loses at negotiating this round. Based on my knowledge that I shared with him in the last e-mail I sent I don't think he knows how to make any money off of me. This is the New Car Sales Manager at a major (#2 in the country) Jeep dealer. lol
 
#30 ·
At least they get back to you. Here in NJ, so far, all of them forces you to call them.

If your within say 200 miles of the Chicago dealer, go to them at 4% under invoice. You would only have to the end of the month then it turns to 3%. Is $1000 worth the few hours drive?
For the truck I want, I'm willing to drive 3-4 hours south to VA from NJ to buy 7% below invoice! So, $1K is worth the drive IMO.
 
#31 ·
When I purchased my 12 JGC Overland I got invoice - 100% of holdback + a bit more, I forget exactly but say $500. It was a custom order.

I noticed in the newer discussions about 14 negotiating, no one is really mentioning holdback anymore. Are you guys factoring in the holdback as part of the 3-4% below invoice?

Can someone remind me of the best site to get the invoice and holdback info? I'm considering a trade up to the 14.
 
#32 ·
The 1st post of the ordering thread has the invoice of the vehicles. The Holdback is 3% of MSRP.
 
#33 ·
Test drove a 14 limited with ra4 and CD player Friday. The quoted $1200 below invoice and will take the $500 coupon for a total of $1700 below invoice at around $36100. Seems like a good deal, this is the dealer I stop by and we have 5-6 jeep dealers in my area, so their prices should be very competitive. Is this a good deal?
 
#38 ·
Depends on if the dealer wants to eat into their holdback. If you have the affiliate and get 2%, they get that back plus they would still have their holdback. If you got say 5% with the Affiliate, then you are getting the holdback from the dealer and they get 2% back
 
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