Re: '14 JGC - How to negotiate price??
Consider their motivators.
Sales deadlines and volume metrics. They are more likely to make a sale for volume at the end of a month or quarter. That could mean you get a reduced price and they get to meet their goal.
Warranty work. On newer releases they are less likely to move on price but may include life time oil changes. They want you to keep coming back to the dealership. As much as they hate to admit it, they get paid for warranty work.
Financing. I've been able to say yes, "I will use your financing" and then change that once I am at the financing desk. Some times this blows the deal, other times it ins't a problem.
Trade. They are likely to use this a place to make up money they cut in another area. I recommend getting a quote from CarMax and use that as my bottom line. Anything above that is usually a win.
Manufacture rebates or deals or incentives. I tend to save this one to last b/c if you play this card to soon, they the sales manager thinks that money off means you are already getting a deal. Once you get to the financing office, I throw these in. Look for Jeep/Chrysler Student, Military, ect discounts. Dealers can some times be shady and not tell you about them, you have to do the homework.
Last thing in my bag of tricks is to consider services like TrueCar. Currently not showing 2014 JGC but can give you an idea of price to deal ratio.
Buddy of mine, went to TrueCar when it was Zag, pulled the deal price of what he wanted, modified it to something lower, then went to a dealer that wasn't part of the zag and got his "modified" price. There are some ethical issues there, but at the same time, they wouldn't have made the deal if they weren't making money...
Another buddy used that to get a price he was happy with, then went to the dealer and said the magic words. "I will sign today IF..." and then proceed to get paint protection, seat protection, wheel protection, oil changes, and floor mats all in one breath.