Re: 2012 JGC Overland Price/What's a good deal?
I'd shoot for 42. I think 6500 off sticker is very doable depending on the dealer. Signed my deal on Saturday & drove it home. Sticker was 45,015. Found identical one at CarMax (New) listed at 40,329 including dealer fees & incentives. Shopped this price to other dealers in Atlanta & Chattanooga areas by emails. 1 told me he can't touch it. 1 dealer wouldn't respond to emails but had some on thier lot marked $5,500 off MSRP (including 1,000 cash back incentive). I used this to necotiate with another dealer and was able to get salesman to commit to 5500 off by email. I countered with 38,500 plus their dealer fee of 598 and this was as far as negotiations went by email. Showed up at the dealer the next morning and signed the deal for 38,515 plus the dealer fee. Taking the fee in to account - i came out 5900 under MSRP and the negotiations went pretty smooth- I probably could have got another couple hundred bucks but I'd like to remember this as a somewhat painless experience.