Originally Posted by Pat@FieldsAuto
Most likely it's a little bit of both reasons. One some may qualify for extra rebates like lease loyalty/lease conquest/military/realtor/affiliate rewards/vw owner bonus cash/ other regional incentives.
If a dealer is close to hitting their quota then they might sell for a lot less knowing they might lose $1000-$2000 on that one deal but will gain thousands by hitting that quota. And yes usually if a dealer is giving a killer deal on the front end he's making it back on the back end.
Here's my opinion and since it doesn't have to do with head lights I probably won't strike a nerve with anyone. Chances are the new GC will count toward the dealers quota but it won't pay any extra money. So if you can go in and not have to negotiate from MSRP and can let the dealer keep all of his holdback when honoring the 1% under invoice then it should be a win win for both. Yes the dealer gets reimbursed 2% for any of the AR programs. So basically if the dealer gives you 1% under invoice then the dealer will break out 1% above invoice. Out of that the dealer pays some hourly worker to detail it, hopefully spends the $100 to fill the gas tank and pays the salesperson a "mini comission" of $100(industry average). when all said and done dealer nets about invoice, keeps all of the holdback.
Thanks for the update on the process.
I was looking at the Jeep/Navy deployed military purchase program this past spring & summer, which at the time (with spotty internet access, and not enough down time to do thorough research, other than daily thread summary e-mails) seemed like "the" unbeatable deal. You've made it clear there are other great programs to work with a dealer so each party walks away pleased.
Side note, this forum (thanks to all expert posts early on) also kept me from a potential model year changeover, delivery dealer mismatch. I had good quotes on '13's for Jan/Feb delivery. However, as this thread developed, it didn't sit well with me to order a '13 at an "unbeatable deal" discount for mid-late regular model year delivery, in the hopes it would be bumped/re-ordered as a '14, and not be the last '13 to leave the factory....or would be delayed delivery a few weeks and I'd need to get it rerouted to a new dealer or shipped cross country at my expense. Doubt the former is a simple process.
Plus, when you're deployed and not spending your paycheck on anything, it's probably not the best time to rationally decide what trim/options are "crucial" to your new Jeep experience
Not that it has to be crucial to make it on your build sheet....