Originally Posted by bill_de
They are only free once you recoup the development costs. And after that, the developers to expect to make a profit. While I think they are over priced on all onboard systems, the concept of free after development shows a lack of understanding of the software business.
That's what I meant by once developed and having quotes around "free".
The profit gained by enticing extended warranty sales with free updates would net a much better ROI enhancement than trying to sell the updates on their own merit.
This is incremental sales to people who would not have purchased the map update otherwise.
Map updates are already incremental margin anyway, the developers are going to be updating the maps and software regardless of whether anyone purchases an overpriced update, I don't think we would want our 2018 Jeeps coming out with 2013 NAV maps...