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  #10177  
Old 02-15-2013, 10:00 AM
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Re: 2014 Grand Cherokee - Features & Changes

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Originally Posted by weck View Post
When I was debating CRD versus the gas v6, I considered the Laredo vs the Limited. You hit on the one thing that really pushed me into the Limited, which was the leather interior. I like leather because it is easier to clean and looks better longer if you take care of it.

The fact that a Laredo 4x4 with a couple of options is running mid $30s and you can't even get leather was a deal breaker. Yes, it can be added aftermarket.... but a Kia comes with leather now a days for crying out loud.
KIA doesn't just come with any leather. In the Limited and high end models they have, yup you guessed it Nappa leather.

Grand Cherokee Limited, unless you get the LUX2 package you get Capri leather, with Lux2 yup you get Nappa.
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  #10178  
Old 02-15-2013, 10:01 AM
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Re: 2014 Grand Cherokee - Features & Changes

Scooter.. Thank you.

Jim, I'm picking up what you're laying down.. And I agree. Those who want a lil bit of this, and a lil bit of that, should have that option. Furthermore, not everyone wants to mod their cars. That's WHY some ppl pay out the ass for them. I get all that. Again, I'm not saying they shouldnt have these upper trim models, I'm just saying don't forget about your base.

I don't get why it is that "premium" consumers get all the love, when they certainly aren't the primary consumers. Kinda like how congress represents us, but never seems to share the majority's views.

Like I said before, I'll take 100k Laredo sales over 10k SRT sales any day. It's nice to upsell when you can, but they shouldn't make lower trims less capable to essentially force an upsell. If someone wants a higher trim than a Laredo, let it be because of the interior gadgetry and refinement and exterior styling, but not because its any less "Jeep." That's ridiculous to me.

Lastly, in regard to these upper trims, why not go all out on the gadgetry and styling, if your desire is to please those who want a ready made multipurpose car!?? Again, if its $50k, it should've been $55k. That way it could have all the stuff everyone wants, and there wouldn't be any conversation about things lacking, or being underwhelming. Hell what's another $5k to someone who can afford a $50k gas chugging SUV anyway. If they want it, and are willing to pay for it, then just build it baby! Sure enough, you have to save something for tomorrow's launch, but don't be behind the curve on what's already available today!

I love my job, and I really enjoy this brand, but the fact that my moms '09 Acadia has certain things that my '13 SRT didn't is a huge problem for me.. I'm jus sayin.
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  #10179  
Old 02-15-2013, 10:21 AM
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Re: 2014 Grand Cherokee - Features & Changes

It just could be that the total profit on 10k SRTs is more than that of 100k base Laredos. The lower the price of a vehicle, the lower the margin. Lee I. Once said that the Duster was the best value for the customer, because a higher percentage of the purchase price actually went into building the car than on any other vehicle.

I agree that with the Jeep name on the hood, it would be nice if every model could be ordered with what we've come to know as Jeep capability. But, if you want to stay in business you have to sell to the mass market, not your loyal enthusiasts.

When GM sold a lot of full size Blazers, the CEO was asked why they had to build them all to be off road ready since most would never go off pavement. His answer was that as long as one customer was going to take it off road, they all had to be built to that standard. Wow, that really excited the 2 of us that took ours off road.

Although my new Jeep won't be exactly what I want, hopefully the compromises they make are the ones that will keep them in business and building Jeeps in Detroit.


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  #10180  
Old 02-15-2013, 10:50 AM
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Re: 2014 Grand Cherokee - Features & Changes

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Originally Posted by bill_de View Post
It just could be that the total profit on 10k SRTs is more than that of 100k base Laredos. The lower the price of a vehicle, the lower the margin. Lee I. Once said that the Duster was the best value for the customer, because a higher percentage of the purchase price actually went into building the car than on any other vehicle.

When GM sold a lot of full size Blazers, the CEO was asked why they had to build them all to be off road ready since most would never go off pavement. His answer was that as long as one customer was going to take it off road, they all had to be built to that standard. Wow, that really excited the 2 of us that took ours off road.
I agree.. However, I know the profit on both trims.. And the margin of the SRT doesnt come close to the net profit due to volume sales of the lower trims. There's no way this plant could survive if all we built was high end models. The base models always have kept the lights on.

And as far as Mr. Iacocca goes, I couldn't agree more.. Which is essentially the point I'm trying to make now.
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  #10181  
Old 02-15-2013, 11:00 AM
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Re: 2014 Grand Cherokee - Features & Changes

Chevy, I think this phenomenon is pretty much industry-wide...base level vehicles are hard to "add to" from the factory. And think about it..."Limited" used to be top of the line with various vehicles. Now there are additional levels and "limited" is less, um...limited.
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  #10182  
Old 02-15-2013, 11:17 AM
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Re: 2014 Grand Cherokee - Features & Changes

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Originally Posted by chevyboy_711 View Post
We sir, seem to be in the minority on this one.. Or maybe they all just missed my point. Or maybe we're in the minority bc they missed my point? (Hmmm... And to think, I thought I was pretty good at explaining things. )

Eh, whatever.. I'm sleepy. In the words of Paul McCartney, I'll just let it be.. I digress.
Chevy, Hacksaw, I certainly didn't miss your point. I definitely agree you guys get the short end of the stick in the product planning. And that's even more of a shame because Jeep's birth was rooted in your philosophy. I'm just saying there's room for all of us. Seems like Mr. Manley should make some concessions for GC models that meet your needs, even if just for old times sake. There was a time when I felt pretty much as you do, but the wear and tear of years on my chassis has tempered my urge to go rock crawling, just like my trading my mountain bike in for a hybrid street and trail. I might add, I'm on this forum because I'm moving from an AWD '08 Buick Enclave to the Overland because the '13 Enclave has been decontented so much the Overland is more luxurious to me, and the Enclave never really could stand up to the limited driving I do off the asphalt. I have nothing but respect for the rock crawlers and gully climbers of today. It's a shame everything has to be so bottom line concentrated. And as to how much money I have, and what I'm willing to pay for a vehicle; I'm retired and 45 to 50 large is HUGE to me, but you only live once, and right now I want it to be in a GC.
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  #10183  
Old 02-15-2013, 11:18 AM
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Re: 2014 Grand Cherokee - Features & Changes

Quote:
Originally Posted by Jim_in_PA View Post
Chevy, I think this phenomenon is pretty much industry-wide...base level vehicles are hard to "add to" from the factory. And think about it..."Limited" used to be top of the line with various vehicles. Now there are additional levels and "limited" is less, um...limited.
I was just thinking about that, Jeep now has a base Limited, and a base Overland. I was just looking at pricing comparison for 2014 vs 2011-2012. The limited now starts at the previous "Laredo X" price but you do get a little more exterior styling, as for the interior unless you add and add and add options to the Limited you just now have a Laredo with some leather an extra piece of chrome here and there a back up camera and some sensors. It looks good from a Marketing standpoint but all auto makers have truly started to define the Limited trim as the true meaning of the word limited.
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  #10184  
Old 02-15-2013, 11:52 AM
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Re: 2014 Grand Cherokee - Features & Changes

There isn't any extra noise and smell with newere diesel motors. I've had passengers in my 2008 CRD that didn't even know it was a diesel until they say my "powered by biodiesel" license plate frames.

Quote:
Originally Posted by ClarkKent View Post
Thanks. The decision's between the CRD and the Hemi at this point. The MPG numbers Milous posted today make it seem like a $500 annual gas savings to go with the CRD, which would lead me to think it's not worth the wait and possibly higher engine noise/smell.

I'm leaning more and more toward the Hemi. Maybe I'll catch the diesel train on my next go-round. I find it helpful to remember that this isn't the last car I'll ever buy
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  #10185  
Old 02-15-2013, 12:02 PM
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Re: 2014 Grand Cherokee - Features & Changes

Hey chevy, as I just mentioned in the ordering thread... my Jeep is currently in trim!
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  #10186  
Old 02-15-2013, 12:05 PM
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Re: 2014 Grand Cherokee - Features & Changes

Quote:
Originally Posted by jacko15 View Post
Chevy, Hacksaw, I certainly didn't miss your point. I definitely agree you guys get the short end of the stick in the product planning. And that's even more of a shame because Jeep's birth was rooted in your philosophy. I'm just saying there's room for all of us. Seems like Mr. Manley should make some concessions for GC models that meet your needs, even if just for old times sake. There was a time when I felt pretty much as you do, but the wear and tear of years on my chassis has tempered my urge to go rock crawling, just like my trading my mountain bike in for a hybrid street and trail. I might add, I'm on this forum because I'm moving from an AWD '08 Buick Enclave to the Overland because the '13 Enclave has been decontented so much the Overland is more luxurious to me, and the Enclave never really could stand up to the limited driving I do off the asphalt. I have nothing but respect for the rock crawlers and gully climbers of today. It's a shame everything has to be so bottom line concentrated. And as to how much money I have, and what I'm willing to pay for a vehicle; I'm retired and 45 to 50 large is HUGE to me, but you only live once, and right now I want it to be in a GC.
I'll drink to that!.. *clears throat* After work of course.

I can appreciate your perspective, as well as that of some others. I find the Summit in particular to be a very nice vehicle, however not something I could see myself driving everyday, even if they gave me one. I'm just not there yet. I'm too young, and my edges are too rough to appreciate something so refined like that.. So I don't knock it just because it doesn't fit me yet, but rather bc it lacks some things that you guys who are interested in it would like. Fortunately for the marketing guys, you guys are loyal and will buy it anyway. I guess I'm just too all inclusive or something. I'd prefer something for all niches.. Cover all the bases, ya know? After all, there really wasn't even a market for the SRT until they made it.
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  #10187  
Old 02-15-2013, 12:11 PM
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Re: 2014 Grand Cherokee - Features & Changes

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Originally Posted by JeepersCreepers View Post
Hey chevy, as I just mentioned in the ordering thread... my Jeep is currently in trim!
Ok.. I'll look for it in the morning. I've got some running around to do ASAP when I get off.

I still have your vin in my inbox, but what were the specs again?.. I know it's blue, right?
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Old 02-15-2013, 12:28 PM
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Re: 2014 Grand Cherokee - Features & Changes

















Some more of the SRT there.
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