Originally Posted by wap2012
I got a good deal under invoice but will share after I take delivery of vehicle. Peeps will be shocked at the % amount. There is lots of room for haggling. More than 2% under invoice.
You have to remember though, invoice isn't truly invoice.
With the invent of KBB and the net etc, that is to say with people "knowing" what invoice is, the car companies release a "invoice" cost for media/print etc but the real number dealerships pay is below that. So if you get a car for invoice, the dealership is still making 3-5% on the vehicle. I have heard this from multiple people, for all I know they're all wrong. Milous may be able to confirm/deny based on his detailed knowledge.
So if you got 2% under invoice for your Summit, that's bad ass but the dealership still made money. They have to, it's kind of what they do.
Now if you'd tried to order an SRT rather than a Summit, from what i had heard in regards of how rare the SRT's are here in Canada and how few we get... you'd have been lucky to get one at MSRP, let alone less. Most dealerships can order one, maybe two and when their allotment is gone, that's that. My dealership can't order more and they've had six people request with month for deposit in hand. They were told no, by Chrysler Canada.
Not a clue why, I thought it was all about selling vehicles. Ralph Gilles had said that he wanted the SRT name to be a valuable brand, so that meant making less vehicles, making them better, selling them for more so they hold their value. No idea if this will work.. but I hope it does.
All that said, congrats on getting a sweet deal on your Summit!