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  #4897  
Old 04-04-2013, 03:32 PM
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Re: 2014 Grand Cherokee - Ordering Information and Pricing

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Originally Posted by mceb View Post
Good points Chevyboy_711. Delays could be just milking the buzz to sell more of what they have on hand. I guess from customer prospective the shifting dates comes off as confusion so who knows. If in the end if they start up the CRD in mid-May without further delays it will all be forgotten.
But see, that's where your 'short run' talk comes in. You guys may not fully get the wording, but look at it like the SRT. There aren't any stock orders for SRTs. They're limited production because every one that's built is accounted for. And dealers only order/BUY what they know they can sell. If the CRDs sell at least as good as the SRTs, they we'll continue to build em, if not then they'll can it. Again. Either that, or they'll just continue to use it for the marketing associated with its fuel mileage.

But you can see by the price point that its not intended to be a high volume car. Rather just an ace-in-the-hole for marketing!
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  #4898  
Old 04-04-2013, 03:41 PM
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Re: 2014 Grand Cherokee - Ordering Information and Pricing

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Originally Posted by chevyboy_711 View Post
You have to have something fresh to the market when their stuff drops. Make sense people?

It's got nothing to do with any of the crap people have been saying for the last few weeks. There are no parts shortages related to the CRD. No trans issues. Nothing! It's pure marketing folks.. Put on your marketing hat and think like them.
Thanks for that, Chevy. I have a ton of respect for you 'cause you clearly work your tail off, then find time to chase down answers to the random questions we pose on here. Many thanks.

I can see the strategy from that perspective when you lay it out like that. The most convincing piece for me is having something to "release" in the regular 2014 launch season. Yes, it's in Jeep's interests to still take up some news cycles when everyone else is getting press.

The whole other bit about baiting people into dealerships with 30mpg and talking them down to a V6 (or hanging a lure in front of the Diesel die hards only to keep them panting after a carrot that's constantly one month ahead of them) is pretty messed up, in my opinion. Pulling wool over your customers' eyes isn't necessarily the relationship I want to have with the companies I support with my money and my trust. If they were honest about it from day one, if they said that the CRD was a July / August 2013 release, I might ahve made a different decision when I was deciding what car to buy back in March 2012. I've been delaying buying a car for 15 months (give or take) on the word of Jeep. Now it turns out that word wasn't worth much.

I can see their strategy, but I don't have to be happy about it.
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  #4899  
Old 04-04-2013, 03:42 PM
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Re: 2014 Grand Cherokee - Ordering Information and Pricing

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Originally Posted by Temerarius View Post
Hey Chevy,

Have you seen any CRD's rolling down the line for the export markets?

I suspect that CRD's are being produced (or about to be, but are not slated for the US (rather the EU, Oceania, and China) as those markets (especially the EU and Oceania) are major consumers of the CRD versus the V8.

And yeah, I know the trick (I work with marketing folks all too often). The trick to their trade is... knowing when to blink. If they wait too long, they will burn their bridges (for guys like me that will not buy the V8, but are not enthused by the V6).

That being said, I did sick the Detroit Daily News on Jeep seeking comment. Should be interesting to see what they find out.
Yes, there are many export CRDs built.

And to them, it's ok if you don't buy one. Seriously. Cause like I said, they're aren't many who will once they see the pricing anyway. They just want the buzz from it. Lol..

But I agree, over-playing that card could burn em eventually. But even then you're not talking about many sales. The good that comes from just talking about a 30mpg Jeep will certainly outweigh any self-inflicted loss.

And keep us updated on what you hear back from them.
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  #4900  
Old 04-04-2013, 03:43 PM
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Originally Posted by visitador View Post
It is not the delays that bother me but the fact that there are no firm dates, and that dealers are not even willing to take an order. Whatever the reason for later availabilty. Just give us a date. I would have easily agreed with a dealer for $ or % amount of invoice, take my deposit, and let it be done. However, my experience has been of dealers telling me they are not willing to accept an order until Chrysler allows them to order.
How can a dealer take an order on something they can even order yet? What would you do if they did the same thing Chevrolet is doing with the Corvette where only fee twin dealers are getting them right away? My guess you would be even more pissed about this. They do to want to deal with angry customers and all the calls about the crd.
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  #4901  
Old 04-04-2013, 03:59 PM
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Re: 2014 Grand Cherokee - Ordering Information and Pricing

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Originally Posted by visitador View Post
It is not the delays that bother me but the fact that there are no firm dates, and that dealers are not even willing to take an order. Whatever the reason for later availabilty. Just give us a date. I would have easily agreed with a dealer for $ or % amount of invoice, take my deposit, and let it be done. However, my experience has been of dealers telling me they are not willing to accept an order until Chrysler allows them to order.
As Sno points out, the dealers actually can't take orders for the CRD.

The Option is locked out in their ordering system.

And, as Sno points out, if I had been able to place my order back in Feb, and my order is still waiting to be processed today, I'd be F'n livid.

Plus, if you mix that with what Chevy has pointed out, that means Jeep would not be able to hold their CRD cards close to their chests. that is to say, once they take your money... they more or less, owe you a car...

It's a dangerous game they are playing at this point. More and more CRD guys (that limited amount of us) will start to change our minds and go to competitors.

And yes, while the loss of 10k sales would be annoying, it won't break Jeep. However, the damage that it can do to their brand long term could be an issue. They want to win folks over from Merc, BMW, Audi, etc... given the trim they are putting in these, but they are driving us right back to those vary brands by withholding the vehicle too long.

You add in that when a person is burned by a product/brand, they tend to make a stink about it to other consumers.

If each of the 10k potential buys makes a fuss and bad mouths Jeep enough to 10 friends, that's 100k buys that Jeep now has to work that much harder to just get in the show room.

10k is nothing to Jeep.

100k is.
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  #4902  
Old 04-04-2013, 04:03 PM
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Re: 2014 Grand Cherokee - Ordering Information and Pricing

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Originally Posted by chevyboy_711 View Post
....Now when sales/orders of the first two meet desired numbers, or start to dip, THEN you launch the third, to sustain dealer traffic and model sales. But if you launched them all together, you'd commit marketing suicide by laying all your cards on the table before the real '14 launch season even starts, when competitors will launch their cars... You have to have something fresh to the market when their stuff drops. Make sense people?

It's got nothing to do with any of the crap people have been saying for the last few weeks. There are no parts shortages related to the CRD. No trans issues. Nothing! It's pure marketing folks.. Put on your marketing hat and think like them.
Watch out Jeep Don Draper, you're inciting the JG mob!
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  #4903  
Old 04-04-2013, 04:05 PM
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Re: 2014 Grand Cherokee - Ordering Information and Pricing

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Originally Posted by SnoFire View Post
How can a dealer take an order on something they can even order yet? What would you do if they did the same thing Chevrolet is doing with the Corvette where only fee twin dealers are getting them right away? My guess you would be even more pissed about this. They do to want to deal with angry customers and all the calls about the crd.
First, the CRD is available to all dealers, right? Second, from my own experience, the dealers who know what I know do check the order system on a regular basis. There is nothing to prevent them to agree on a $ or % off invoice if they know I'll be quite happy with the deal. It is not a product that they can push over MSRP like a highly desirable, oh, lets say Ferrari.

Anyway, it is just a car. I got the cash (or financing or whatever), Chrysler hasn't got it. The longer they hype without delivering the product, the easier it gets stale. Let's face it, as a consumer, we'll be tempted by the next great, must have, product.
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  #4904  
Old 04-04-2013, 04:07 PM
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Re: 2014 Grand Cherokee - Ordering Information and Pricing

Quote:
Originally Posted by chevyboy_711 View Post
But see, that's where your 'short run' talk comes in. You guys may not fully get the wording, but look at it like the SRT. There aren't any stock orders for SRTs. They're limited production because every one that's built is accounted for. And dealers only order/BUY what they know they can sell. If the CRDs sell at least as good as the SRTs, they we'll continue to build em, if not then they'll can it. Again. Either that, or they'll just continue to use it for the marketing associated with its fuel mileage.

But you can see by the price point that its not intended to be a high volume car. Rather just an ace-in-the-hole for marketing!
Chevy. Thanks for your insight. I, for one, want the diesel, but I am not going to buy an orphan that the dealers cannot support. If Jeep is not actually going to commit to this powerplant in the US, then there is no point in buying one.

To give you a perspective, I own a VW TDI and last week I got a letter in the mail extending the warranty, free of charge, to 10 years/120k miles on an EGR component. That shows a company willing to commit to a power train.

many of us looking at the CRD don't have as deep of pockets as the marketing people think. Pushing this out will lose me personally probably another $1k in negotiated savings and another $1k or more on my trade in. So that $4500 up charge just became a $6500 up charge on an engine choice that I can't logicaly justify. The JGC is too heavy for the v6 and the v8 gets horrendous mileage.

Too bad, you guys otherwise got a nice product there, but I'm not going to settle.
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  #4905  
Old 04-04-2013, 04:12 PM
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Re: 2014 Grand Cherokee - Ordering Information and Pricing

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Originally Posted by visitador View Post
First, the CRD is available to all dealers, right? Second, from my own experience, the dealers who know what I know do check the order system on a regular basis. There is nothing to prevent them to agree on a $ or % off invoice if they know I'll be quite happy with the deal.
Well, here's the issue.

The dealer wants to give you the best pricing they can get you to agree to.

Thusly, the dealer will want to be able to quote you a number *with Incentives* so that it looks like they can save you a buttload of cash.

In order to do that, they need to know what the price on the vehicle is and what incentives are available.

I've had decent luck getting dealers to agree to a given %, however, no dealer in their right mind will give you an actual $ amount until they can order, see the pricing for sure and see if any incentives will be available.
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  #4906  
Old 04-04-2013, 04:18 PM
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Good info and insight Chevy. I wonder could it also be due to the backlog of orders already. You guys are running non-stop producing orders for customers and dealers for V6 and HEMIs. Why would they introduce another option to take capacity away from a backlog of orders to make it a larger backlog with another engine? Business wise it makes sense to continue to not introduce another option yet. When it starts to slow and then you introduce the CRD you get the bump in more sales and have a full backlog again with customers pulled back in to dealers. It is a brilliant plan if you think about it. When I bought my last jeep I don't think JG existed just like a majority of Jeep buyers today will never visit JG. The dealer will say CRD is coming out later this year and they don't know it was tentative for orders many times and delayed. When it comes out in the summer it will be in the ballpark of what the dealer told them and 99.99% of the customers will be happy and have no idea. We have so much more information and knowledge than the average customer and even dealers it is scary. It is almost like we work for Jeep. I think Jeep should just comp us a free GC as ambassadors for the brand! . I also think if you are on the site and haven't purchased a membership you should think about all of the information and help you receive compared to an average customer. Thanks to Milous, Chevy, Scott and others we are practically on the inside everyday.
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  #4907  
Old 04-04-2013, 04:20 PM
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Re: 2014 Grand Cherokee - Ordering Information and Pricing

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Originally Posted by Temerarius View Post
Well, here's the issue.

The dealer wants to give you the best pricing they can get you to agree to.

Thusly, the dealer will want to be able to quote you a number *with Incentives* so that it looks like they can save you a buttload of cash.

In order to do that, they need to know what the price on the vehicle is and what incentives are available.

I've had decent luck getting dealers to agree to a given %, however, no dealer in their right mind will give you an actual $ amount until they can order, see the pricing for sure and see if any incentives will be available.
Well, even those dealers who are agreeing to a given % (in my case, the Chrysler Affiliate program) won't commit to order. But I no longer care. I have reached a stage when ordering a CRD or any 2014 GC is not high in my priorities.
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Old 04-04-2013, 04:23 PM
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Re: 2014 Grand Cherokee - Ordering Information and Pricing

The dealer I'm working with has agreed to 3% under invoice on any trim/build and will order the CRD... once they can...
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