That's an example of a dealer showing you every possible rebate on its website in order to get you to come in. Many dealers do it, and it's one of the things we refuse to do here at our dealership. Our website shows actual discounted price plus only the common "cash allowance" or "trade assistance" rebates on the applicable vehicles. If it's not something that most people qualify for, it's not shown.
That maybe correct for your dealership but most dealers here in Atlanta will discount at least $4000 off MSRP to anyone. Back in March when I bought mine they gave me $3000 off MSRP with no affiliation to any group and with only a few Limiteds on the lot.
Most Dealers offer big discounts Jeeps.
So what is the e-Price on that vehicle you listed in your add?