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Old 04-08-2011, 02:03 PM
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Affiliate Pricing

I was wondering if anyone knew where I could find the "rules" of the affiliate pricing (tread lightly). I have heard some say that the dealer is trying to charge a dealer fee on top of th $75 admin fee (as my dealer is trying to do), but I wanted to make sure I could show them something in writing when I tell them I am not going to pay the "dealer fee"
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Old 04-08-2011, 02:08 PM
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Re: Affiliate Pricing

I think the $75 administrative fee is allowable under the Tread Lightly affiliate pricing program.
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Old 04-08-2011, 02:08 PM
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Re: Affiliate Pricing

What about the $399 "dealer fee"
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Old 04-08-2011, 02:10 PM
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Re: Affiliate Pricing

Sounds bogus to me...
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Old 04-08-2011, 02:15 PM
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Re: Affiliate Pricing

it does to me as well, which is why I was asking if there were any rules to the affiliate pricing?
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Old 04-08-2011, 03:08 PM
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Re: Affiliate Pricing

I used the TL certificate on my order to 'help' the dealer out even though my pricing was under TL pricing. I have not received my WK2 yet but I questioned the 'dealer fee' + 'program fee' when I saw his order sheet. I mentioned that I don't think he can charge 'dealer fee' + 'program fee'. He immediately pulled out his paperwork and showed separate line items for 'dealer fee' and 'program fee'. I'm curious as well to know what the official position is on this.

By the way my 'dealer fee' is $129.
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Old 04-08-2011, 04:21 PM
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Re: Affiliate Pricing

ok, so I called Chrysler affiliates today and spoke with Chris (woman) who told me that they are allowed to charge a separate dealer fee. However, the $75 admin fee associated with the TL pricing is already built into the price of the vehicle, so do not allow them to charge you an additional $75 fee.
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Old 04-08-2011, 05:06 PM
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Re: Affiliate Pricing

Thanks, you can shop around between dealers on their documentation fee, some want $400, some want $100, sometimes they waive it entirely.
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Old 04-08-2011, 06:23 PM
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Re: Affiliate Pricing

Terminology is everything. The program states they can charge you a reasonable "Documentation" fee, they CAN NOT charge you a "Dealer Fee". The $75 fee is now rolled into the price on the invoice they get with the vehicle though it's not on the POC they have in their computer.

So, if the printed contract says "Dealer Fee" then make they back it out. If it says "Doc or Documentation Fee" then it's up to your powers of negotiation.

If you're in Florida the law here is strange but can be played to your favor. Here, if they charge anyone a "Dealer Fee" whether it's called a Doc fee or not then they MUST charge everyone the same fee, it's state law. That type of charge, which under state law MUST be listed as "Additional Dealer Profit" cannot be charged under the Affiliate program. The legal way for them to do this in Florida is the lower the top line price of the vehicle then add the fee so the bottom line is the same as if there was no fee. If it's a fee that isn't controlled by the state then it's not considered "Additional Dealer Profit" and they can charge you that Documentation fee under the program. Clear as mud, right?

I shopped 4 dealers before I placed my order, 2 insisted on charging the fee and 2 were up front, explained the law and showed me how they back the fee out. I went with the one of those 2 who had the better allocation so I didn't get stuck waiting 4 months for a vehicle.
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Old 04-10-2011, 05:33 PM
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This has been discussed before. These fees vary by state and market. Georgia also requires that if the dealer charges a documentation fee (aka dealer fee I guess) they must charge it for all customers. You can still try to get them to come down on the price of the car to compensate for the fee but in my experience they won't move much and as stated by law they must charge it to all customers or none. Keep in mind this is influenced by market demands...some markets won't support charging a fee so the dealers don't try...usually more rural and less affluent areas don't charge doc fees.
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Old 04-10-2011, 05:43 PM
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Re: Affiliate Pricing

^^^ Sounds like the rural folk are too smart for such games. "Support" has little to do with I think! LOL
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