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Old 10-11-2011, 02:21 PM
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Dealer Doc Fees

Has anyone noticed the dealer doc fees lately? In Florida they range from a low of $399 to a high of $799. This is incredible!! I can't believe people actually pay this crazy pac charge!! This is nothing more than a pure dealer profit add-on for no logical reason. I just ordered an new 2012 Overland using the Chrysler Affiliate program through my employer and the established doc fee was a reasonable $75. Where is the "deal" if you let them add another eight hundred bucks to your best price? The only way around this is to talk about an "all in" number excluding only tax and tags. Most people seem to get bullied into paying it with the logic that all dealers are doing it. Nonsense!! Don't be afraid to walk out and keep looking, trust me - someone will want your business. Remember, on a WK2 there is a $1,389 dealer holdback and another local advertising rebate on each vehicle. So the dealer has a minimum $1,500 profit built in on the back end - plus other blind dealer incentives which vary by model and time of year. Don't let yourself get ripped off!!!
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Old 10-11-2011, 02:41 PM
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Re: Dealer Doc Fees

Yeah, its amazing how high doc fees are when they are not regulated by the state. CA's doc fee is $55 (cash or loan) or $45 (lease).
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Old 10-11-2011, 02:50 PM
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Re: Dealer Doc Fees

I have never paid a "doc fee" in my life and never will. There are too many dealers out there to have any leverage to justify this ridiculous charge.

It would be the equivalent of my lawfirm charging a "paralegal or legal secretary fee" to handle paperwork. Wait a minute, we do that. Strike that.

You should easily be able to negotiate this fee down to nothing or to a more modest number; if not, drive to the next dealer five miles down the road.
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Old 10-11-2011, 02:57 PM
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Re: Dealer Doc Fees

I called my dealer out of the doc fee and without question they took it off the bill
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Old 10-11-2011, 04:59 PM
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Re: Dealer Doc Fees

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Originally Posted by At Law View Post
I have never paid a "doc fee" in my life and never will. There are too many dealers out there to have any leverage to justify this ridiculous charge.

It would be the equivalent of my lawfirm charging a "paralegal or legal secretary fee" to handle paperwork. Wait a minute, we do that. Strike that.

You should easily be able to negotiate this fee down to nothing or to a more modest number; if not, drive to the next dealer five miles down the road.
This depends entirely on the state. States that regulate the doc fee often require it of all buyers due to anti-discrimination laws. CA dealers can lower the sale price of the vehicle to compensate, but you must pay the fee.
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Old 10-11-2011, 06:27 PM
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Re: Dealer Doc Fees

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Originally Posted by 1200RT-P View Post
This depends entirely on the state. States that regulate the doc fee often require it of all buyers due to anti-discrimination laws. CA dealers can lower the sale price of the vehicle to compensate, but you must pay the fee.
Exactly and in FL the law requires a dealer to charge everyone the fee if they charge anyone and they can't adjust the fee on a sale by sale basis, only as part of a documented policy. Here it's not always called a doc fee and in fact its usually called a dealer fee and the sales contract usually states this includes additional dealer profit.

It's an unintended consequence of some do gooders in the capital passing a law to limit these fees.

For affiliate pricing the dealer needs to reduce the sales price so the total after the fee is added equals the FF price on the invoice. BTW the $75 fee has been rolled into the FF price on the invoice so you shouldn't be charged that separately.

To those who say they'll walk, in FL you'll be walking a lot based on that law. The only way they can do it is to reduce the sales price by that same amount.
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