Point of order here - They were Jeeps long before they were SUVs!
SUV is a term made up by Ford or GM because they couldn't call theirs Jeeps!
I just stumbled across this recently as I was brushing up on my Jeep history. According to the Wikipedia entry for Jeep Cherokee (SJ) The term "Sport Utility" appears for the first time in the 1974 Cherokee sales brochure.
Me, I'm using The Jeep. Though in my mind its a wagon(eer).
It's hard to really give it a term since it seems to straddle the line between crossover and SUV with the best of both. Ride and comfort of a crossover plus the towing capacity and durability of a BOF SUV.