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For those who got $6500+ off MSRP

11K views 53 replies 31 participants last post by  slickrick 
#1 ·
I saw several people (on this or other forums) report on purchasing their wk2 (limited or overland models at 40k-46k MSRP) at a price 6.5k, 7k or even 8k off MSRP. I tried to talk to some of the dealers (in different states, including PA/IL/OH), and it seems even asking 6k off MSRP is difficult.

How did people get 6.5k, 7k or even 8k off MSRP? Is there any special rebate people are using when they got these deals? Seems pretty impossible for me :confused:
 
#2 · (Edited)
I'm still in the research stage of my Jeep purchase, but I think discounts that large are the exception rather than the norm. I plan on using an Affilliate employee discount combined with whatever incentives are available at the time. This should get me a decent price with minimal negotiating required, but I don't expect it to be anywhere close to $8K off MSRP.

Personally, I'm less concerned with getting a certain amount off MSRP and more interested in finding the specific Jeep I want for a price I'm comfortable with.
 
#15 ·
Personally, I'm less concerned with getting a certain amount off MSRP and more interested in finding the specific Jeep I want for a price I'm comfortable with.
:thumbsup:

I was targeting 2% off invoice (PLUS incentives) while I was shopping (since I knew I could sign up for Tread Lightly and be guaranteed at least 1% off). This equated to $4,300 off MSRP. There was only $1K rebate for me when I bought last month - I would have needed to be military or have another brand's lease or some of that bonus cash to have gotten anything lower.

I emailed AND personally visited a lot of dealers. Only one of them could even touch the 2% off price. Funny how that's the dealer I built the best relationship with - the sales guy was actually really nice. Luckily it was also the dealer willing to trade his stock for the exact Jeep I wanted, which saved me a ton of time, hassle, and money (although I did spend a lot of time visiting dealers - part of the process for me at least to make sure the Jeep really was what I wanted).

In the end, it's all about being happy with your choices, regardless of how they compare to others. :cool:

At these selling prices the dealer may only profit a couple of hundred dollars at best. It may be best to try and get all your ducks in a row and approach a selling dealer at or near the end of the month so that they may reach "their monthly number" that gives them additional money for every vehcle sold that month, letting yours go cheap at or near cost while collecting additional profit on all the other units sold that month.
Good advice. Dealers do have volume incentives so this could work out in your favor in a big way.
 
#18 ·
Does this program work only on existing dealer stock, or can you use it on a vehicle you order?
 
#7 ·
It all depends on the incentives at the time. In order to get that much off, there have to be considerable incentives.
 
#8 · (Edited)
People who got around 6.5~7K off MSRP were using regional incentives of 1~1.5K and an addional 1k in Jeep bonus cash, (these were sent out to select customers thru e-mail or regular mail to people who asked for sales materials thru Jeeps website, http://www.jeep.com/en/incentives/) and very strong negotiating skills to get their selling dealer to give up the entire holdback amount for a very good deal on a new WK2!

At these selling prices the dealer may only profit a couple of hundred dollars at best. It may be best to try and get all your ducks in a row and approach a selling dealer at or near the end of the month so that they may reach "their monthly number" that gives them additional money for every vehcle sold that month, letting yours go cheap at or near cost while collecting additional profit on all the other units sold that month.
 
#9 ·
Mine was right at the end of the model year, and included $2,500 worth of incentives as Raptor said.
 
#10 ·
I got $5275 off msrp by just email. Told all dealers exactly what I wanted to order and the best deal gets my business... Only 2 wanted to play. A few I told my lowest price said to go buy it there. My deal had only $1000 rebate incentive.. Then I played the game with banks and got the 1.9% to match jeeps offering at the time.. Got te rebate and low financing.. I feel that is the LOWEST I could go in purchase price in my area..just from reactions of dealers who wouldnt touch the price I got..
 
#13 ·
I used these prices as negotiating power for my more local dealer. When I contacted heritage their price included ALL rebates so if u didn't qualify for one ot wouldn't be your price
 
#12 ·
I went and drove a few different ones at different dealers and talked to the salesmen to let them know that I was serious. Went home and decided what I wanted and what I wanted to pay. Email the dealers and told them what I wanted to pay. One dealer had no problem coming off the the price $6200.....even had another offer me a better deal but they didn't have the cold I wanted.

BTW, I got a 4x2 Hemi Summit.
 
#14 · (Edited)
I tried a similar approach as jdsmitty10 and sent the link to the other dealers site, so they knew where I got my offering price. It was $6500 off including the $1K rebate and $500 off for military. I figured it would be a good starting point if nothing else. I found a dealer that had the '12 White V6 Limited with the options I was looking for and after exchanging a few emails, I emailed my offer; they didn't reply back. A few days later, the specific vehicle I wanted was sold to someone else and I haven't heard from the dealer since. I will try again as soon as I see the specific options I am looking for, but so far no joy for me.
 
#20 ·
When I called Heritage back in October, they said that there was a Maryland rebate for $1,000 that I would qualify for (and I live in Nebraska). Not sure if they might have that available now, maybe. You'd have to live close enough to get it to take advantage of their great price though since it costs $950 to ship it hundreds of miles away. Employee pricing is pretty great in itself and add incentives on top of that.
 
#22 ·
I got a total of $9500 off my overland. I started by getting price quotes online for the Laredo, which were about $4500 off including rebates. Then I discovered that the two Rick Hendrick dealers in town were franchises owned by two different people and the both wanted me to NOT get my wk from the other store. I visited and emailed them for two weeks, probably a total of ten visits and fifty emails.

I liked both salesmen a lot, but really wanted to do business with the one I eventually bought from. He was so laid back and acted like he really wanted me to get a good deal. We were looking for a Laredo or Laredo X and they had agreed to about $5000 off, but part of that was because we agreed to get one with the recalled v6 engines as they included an additional $1000 rebate. I think the discount was $2500 and the total rebate $2500. Twice they ordered one for us and twice it never arrived because they were trading with other dealers and the other dealer sold the car out under them.

To be honest the great deal came down to end of December (month) push to sell cars, the end of year rush to sell cars, and my wife. We were sitting with their GM picking out a car to order (for the third time) and she talked him down on the unit sitting on the showroom floor. We had to promise to "go away"!

We then got 2% financing for four years, even though at the time they only had 3.5% they were offering. We just had to check competing rates on my phone and they matched them.

The finance guy told us we were $5000 under cost, and about $3500 under cost after holdbacks. He actually called the GM to be sure the paperwork was correct.

He refused to give us the car detail package for free!
 
#23 ·
The key is also "when to buy". I bought my '11 Laredo X in Dec -- with $5500 off. They also gave me a decent trade-in value, and good % (considering my loan).
 
#25 ·
I bought my 2012 Overland for $65xx under msrp using a $1,000 jeep rebate, a $1,000 usaa rebate and the usaa buying program. The entire process was easy and no haggling. I did everything by phone and the dealer delivered my jeep to my office 75 miles away. I have never stepped on the lot of my selling dealer, Taylor motors on Athens Ohio.
 
#26 ·
Question azjb.... is the usaa price that showed up for your vehicle the same that shows up on truecar? The setup and options look the same so I assume they both use the same "discount database"? Either way nice work, I hope I can get a deal even close to that.
 
#28 ·
I recall getting mine for ~$4500 under MSRP and every incentive was applied (military/police, competitive conquest, mfr-dealer incentives) and end-of-month incentives. I bought right off the lot from the same dealer a friend of mine did and it was actually quite hassle-free in regards to setting the price. Maybe those getting $6500 off were end of model year incentives to the dealers from the manufacturer to clean out inventory?
 
#29 ·
The best deal I've seen so far is when they're car buyer wrecks your Mercedes Benz on the evaluation drive while your test driving their Jeep! LOL! After it was all said and done, they came off MSRP about $22,000.00! Not the same I know....but hey, I got a great deal, it's been a year, and I'm actually happy with the whole situation. I love this Jeep!
 
#30 ·
HAHA! I had almost forgotten about that story.
 
#33 ·
I bought a 2012 on 12/22/2011. I think I got the good deal due to a dealer incentive that paid the dealer a certain amount per car if enough cars were sold. I believe the dealership lost a little money on me with hopes of selling enough cars to earn a large bonus incentive. That is speculation on my part but based on some comments made to me by various dealers as I was getting price quotes.
 
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