Long time lurker in these forums....Thanks for all the great commentary with everybody sharing their prices....hope the numbers I provide below can help somebody out.
I got a price of $36,279 for an ordered 2013 Limited with 20" rims and tow pkg. This price is before tax, title, and reg and included the $500 rebate for requesting a brochure online. If any additional rebates are released by Jeep between now and the time I pick up the vehicle I get to take advantage of them as well.
I have access to Affiliate pricing through work so I was able to see the "invoice" price, Employee price, and Holdback values on the build sheet. Numbers are below:
$38,817 FFP (Friends & Family/Affilaite price)
$37,324 EP (Employee price)
$1,221 HB (Holdback)
My Price is:
-$500 Handraiser TDM
- any other additional rebates in effect when I take delivery
$36,279 Final price excluding doc fee, Taxes, Title
I did not have to haggle one bit, and had only spent 20 minutes with the salesman. This price beat all the other dealers by $2,000 and the sale was a no brainer for me. The salesman was upfront and earned my respect. Put my deposit down after thinking it over for 5 minutes and in 6-8 weeks my wife will be driving a new Jeep and I get her 2004 Limited V8! Can't tell you where I got it but I will tell you it was purchased in CT from a high volume dealer.
I tried real hard to give my business to 3 other small Jeep dealers in the area but all they would give me was 1% below invoice and would not budge beyond that claiming they would lose money if they sold it to me for less. I Told one guy if he took off $500 I would sign.....he refused and counter with slush mats! Feel bad for the little dealers and in my book a small profit is better than no profit....but hey, to each his own. Not sure how they can compete when the big guys are blowing them out of the water like this.
So, just wanted to say thanks to everyone and that the deals are out there....most of it has to do with getting the right salesman on the right day, at the right dealership. But being prepared, doing your research, and knowing exactly what you what so you don't waste the salesman's time either helps.
Here's hoping jeep releases the $1000 rebate for the 2013's by the time I pick mine up!