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Old 01-20-2013, 02:59 PM
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Going Forward: Factory Customization

While the 2014 is right around the corner, I cannot help but bring up a question I have for all of you regarding the level of customization we, the owner, have when ordering the jeep of our dreams. Esthetically speaking, there are bunch of this and thats on across the 2013 model line up that I would love to become available options for me to throw on a custom ordered jeep. For example, I dig the grille of the Trailhawk, the tinted emblems of the altitude the tinted five spokes of the trailhawk etc but hate that they left the fog light bezel the matte black color etc..Most specifically the headlights with the darker backing to them.

I know I can go out of my way to order these myself but it just seems like a waste to then have an extra set of these or those to then have to go to ebay or the forums to off load. I get that overhead is an issue because they have a set production number and dont want "waste" laying around but I think it would be great for them to increase the depth of customization. Not only will it strengthen the connection between jeep and its end user (something they take seriously already) but it will also help track trends in design what works what doesn't etc...Does this have a shot or am I just rambling?
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Old 01-20-2013, 03:32 PM
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Re: Going Forward: Factory Customization

It has no chance unless you'd like to pay $80k for your $40k Jeep.

Modern supply chains simply don't allow for this level of customization. The logistics behind the factories building these are massive, and being able to pick and choose parts is simply not cost effective in large scale building of vehicles.
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Old 01-20-2013, 03:40 PM
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Re: Going Forward: Factory Customization

it could be done but be prepared to pay a premium a la mini
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Old 01-20-2013, 03:50 PM
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Re: Going Forward: Factory Customization

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Originally Posted by S.M.H. View Post
While the 2014 is right around the corner, I cannot help but bring up a question I have for all of you regarding the level of customization we, the owner, have when ordering the jeep of our dreams. Esthetically speaking, there are bunch of this and thats on across the 2013 model line up that I would love to become available options for me to throw on a custom ordered jeep. For example, I dig the grille of the Trailhawk, the tinted emblems of the altitude the tinted five spokes of the trailhawk etc but hate that they left the fog light bezel the matte black color etc..Most specifically the headlights with the darker backing to them.

I know I can go out of my way to order these myself but it just seems like a waste to then have an extra set of these or those to then have to go to ebay or the forums to off load. I get that overhead is an issue because they have a set production number and dont want "waste" laying around but I think it would be great for them to increase the depth of customization. Not only will it strengthen the connection between jeep and its end user (something they take seriously already) but it will also help track trends in design what works what doesn't etc...Does this have a shot or am I just rambling?
Yeah you're pretty much screwed. I think we all wish these sorts of things were a possibility, but unfortunately they are not. If everyone could make design choices down to these little details, it would just make things way too complicated during manufacturing... it would just slow the line down WAAAY too much. So we can all wish, but it will never happen. You'll have to deal with switching things out yourself, and selling the leftovers.
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Old 01-20-2013, 04:30 PM
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Re: Going Forward: Factory Customization

Lots of European manufactures do it, such as Audi and prices are not that bad at factory, it's after you buy the car the parts then become expensive. I do like the thought of customisation though. I had an Audi s5, which I ordered new with lot of custom add-ons, it was great!

I think Chrysler should look into that one though.
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Old 01-21-2013, 10:37 PM
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Re: Going Forward: Factory Customization

Logistics is certainly the issue at hand especially with proper lead times and external variables such as workers etc. my dad was telling me about back in the day when he custom ordered a mercury panel station wagon and how cool the process was down to the smallest detail of customization which certainly is the norm now. I just wish the process was more personal. My local dealership sucks.
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Old 01-21-2013, 11:33 PM
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Re: Going Forward: Factory Customization

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Originally Posted by 2mad2bad View Post
Lots of European manufactures do it, such as Audi and prices are not that bad at factory, it's after you buy the car the parts then become expensive. I do like the thought of customisation though. I had an Audi s5, which I ordered new with lot of custom add-ons, it was great!

I think Chrysler should look into that one though.
They make easily 10 as many GCs in a year as A5s. So Audi and others witht heir small numbers can run a slower line, and can allow for special orders. Heck, if you're willing to pay the thousands of dollars, Audi will special paint your car any color they offer on any model of theirs. Want your Q7 and Lambo Orange? They'll do it - for a price.

Volvo had an interesting setup for the C30. Everything was a la carte. That helped make the car a miserable failure, as the cars that dealers ordered often were missing features people wanted (it has radio controls but no cruise control, etc.)

Personally, I'd prefer it if the vehicles had no options, and just came with all features, with maybe a few model differences.
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Old 01-22-2013, 11:00 AM
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Re: Going Forward: Factory Customization

When they switched to "packages" that contained any number of options bundled, profits went up. I too harken back to the day when you could use a two page order form to specify color, content and trim. I suspect that if Jeep were to set up a separate line with the ability to install custom options, that FAUEE is correct in saying that a $40K GC would end up costing $60K.
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Old 01-22-2013, 11:27 AM
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Re: Going Forward: Factory Customization

In the 1950's and into the 1960's, when dealerships were "downtown" and therefore had much less inside and outside space there were very few new cars kept in stock, just mostly used. You were expected to order a new one. My first new car was a factory ordered Plymouth Duster (loved that slant 6). Options were individually ordered. The cigarette lighter was optional (saved $3) so was the carpetting (didn't need it). I did order rear window defogger. I also ordered Positraction which caused my car to be pushed off the line to wait for the unit and delayed it a month.
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Old 01-22-2013, 03:10 PM
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Re: Going Forward: Factory Customization

Complexity = cost

Most people don't custom order a Jeep, they buy whats on the lot. If you have 50 different configurations (which is possible when you factor in color, trim level, options, etc.) - that is hard enough working with the suppliers to get the standard stuff, let alone custom orders. That is thousands upon thousands of Jeeps that are one of 50 different configurations, shipped out across the country (and world).

Not only that, but a number of auto manufacturers are going with ILVS to help reduce space out on the line. ILVS = In Line Vehicle Sequencing. For example, they will have whatever company produces the side mirrors... they'll send them a build spec for the next weeks worth of WK2's to be built, and that company will put every single color in order so that the operator pulls from slot 1, then slot 2, then slot 3, etc. That way there isn't a rack full of Max Steel mirrors, next to a rack of True Blue, next to a rack of White, etc. It will be one rack with each mirror placed in the order of the Jeep coming down the line.

You start throwing in custom orders, they need to figure out the logistics to even get that "custom" piece mixed in with everything else.

That is just one of the many factors that go into the anti-customization route. And for that Audi example.... normally it takes 6+ months after you order until your vehicle is actually built. Sure, some people will wait... but others would much rather buy a very similar vehicle off the lot and take the few extra steps to get the options they wanted.
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Old 01-22-2013, 04:24 PM
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Re: Going Forward: Factory Customization

you should be thankful Jeep lets you order the configs that it does.

most jap amkers offer 2-4 trim lines with specific items on each. there is no ORDERING or mixing. you take it like this or that or that.

my DD acura tsx came 2 ways - tech or non. and then about 6 colors. thats IT,

like I said be thankful you can order a full blown interior but get the base drivetrain OR vice-versa.

jeep offers way more choices than most other brands!
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