Re: Jeep Keychain
My vote would be that they just stop printing bulk publications that 90% of owners never touch read. Put all of the information online including shop manuals for free. The amount of money they save him not printing the owners manual would easily balance the loss of giving away the shop manuals.
Then if somebody wants a hardcopy, you can either go to Kinko's, or they can order a hardcopy from Mopar and get it at a rational price.
But in short stop printing stuff but is outdated before it leaves the press, stop mailing stuff that is never used, and in short stop doing stuff just to be able to say they did something.
Just my opinion.
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"HOPE is not a strategy."
2015 (August) JGC Summit 4wd V-8, Black / Black,
Full skid plates, NO DVD (my preference)
20" Polished with Fortura tires (until the tires I really want hit the market in Feb...then Im switching)