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Old 03-29-2012, 12:17 AM
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Jeep undertaking major global effort, six models

Is Jeep about to become the Sherwin Williams of motor vehicles by covering the globe?

An article in the current Wall Street Journal details how Chrysler is establishing new Jeep models and production facilities worldwide. The goal is to have Jeep be Chrysler's #1 brand everywhere, with six models and greatly expanded sales outside North America. They feel this will also increase visibility and sales over here.

Not discussed is whether this might be too much of a good thing, potentially diluting the brand's historically iconic status.

http://online.wsj.com/article/SB1000...DDLE_Video_Top
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Old 03-30-2012, 07:55 AM
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Re: Jeep undertaking major global effort, six models

Wish Chrysler would bring the Charger downunder. We only get 300c
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Old 03-30-2012, 08:17 AM
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Re: Jeep undertaking major global effort, six models

i dont think it would dilute the brand, i think it would promote it. having a world class jeep is a good thing. when i was in europe last year i saw one grand cherokee in the entire time i was there, i can understand why chrysler would think that it is necessary to expand the jeep brand and seeing that it is one of their most successful line ups it makes sense that they would choose it to be the world brand. i feel by increasing jeeps presence world wide itll make the brand more respectable and further chip away at luxary cars like the x5 or even the range rover.
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Old 03-30-2012, 08:51 AM
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Re: Jeep undertaking major global effort, six models

Globalizing is not bad for business and or consumers which need good service anywhere.
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