Mopar® Previews Customized Jeep Vehicles for 2010 SEMA Show
Chrysler, Dodge, Fiat, Jeep® and Ram Truck Vehicles Get Mopar® Treatment.
October 25, 2010 , Auburn Hills, Mich. - It’s SEMA season. Mopar® is preparing 35 vehicles for the upcoming 2010 Specialty Equipment Market Association (SEMA) show, which takes place Nov. 2-5 in Las Vegas. Mopar will fill its 15,300-square-foot space with customized Chrysler, Dodge, Fiat, Jeep® and Ram Truck vehicles.
“With five exhibits, the Mopar brand will have a major presence at SEMA,” said Pietro Gorlier, President and Chief Executive Officer – Mopar, Chrysler Group’s service, parts and customer-care brand. “Mopar will showcase cutting-edge technology, innovative accessories, authentic parts, and new customer-care initiatives. And our Moparized vehicles will be must-see.”
“We created an amazing cast of Mopar image vehicles for SEMA,” said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President – Product Design. “As all of our new vehicles arrive in dealerships this year, we want to inspire customization and personalization. Our Mopar image vehicles will definitely turn heads.”
2011 Jeep Grand Cherokee Off-Road Edition
To get ready for the off-road, go big. Case in point: the 2011 Jeep Grand Cherokee Off-Road Edition.
The 5.7-liter V8-powered silver Jeep Grand Cherokee boasts a suspension lifted with coil springs to make way for 33-inch BFG Mud-Terrain tires. The exterior is prepped for off-road battle courtesy of Mopar skid plates, rock rails and tow hooks. The interior has been upfitted with the Mopar bright/rubber pedal kit and sill guards.
2011 Jeep Street Cherokee
The all-new Jeep Grand Cherokee is also on the receiving end of a Mopar-style makeover. For the 2011 Jeep Street Cherokee, the Chrysler Group Product Design crew created custom 22-inch alloy wheels, while at the same time lowering the vehicle. The Dark Charcoal Overland edition Grand Cherokee is powered by a 5.7-liter V-8 engine, with an exhaust trimmed in Corsa tips.
The Jeep Street Cherokee is customized in typical all-Mopar style. Mopar floor mats with a unique design prevent dirt and mud from invading the interior. Mopar’s lighted door-entry sills and bright/rubber pedal kit offer much-needed visibility when adventures extend well past sundown. Stainless steel door sills are etched with the Mopar logo and offer stylish protection.
Additional sizzle is served up with a new custom lower front fascia, painted handles, and blacked-out headlamps. The Mopar chromed grille adds additional bling but doesn’t sacrifice durability, meeting the toughest corrosion requirements.
2011 Wrangler Sahara Mopar Edition
Take the iconic Jeep Wrangler, bolt on a bushel of Mopar parts and accessories, and you’ve got an extreme Moparized off-road machine: the 2011 Wrangler Sahara Mopar Edition.
The Mopar lift augments off-road travel performance for the 2011 Jeep Wrangler Sahara and allows for 35-inch all-terrain tires that can handle whatever the trail dishes out, mounted on sturdy AEV wheels. Further defending the vehicle from the onslaught of the off-road are steel front and rear bumpers. The front bumper includes integrated fog lights to improve visibility in inclement weather; the AEV-designed rear bumper features a tire carrier.
The Mopar/AEV hood provides the proper protection from the debris of the off-road, with a Warn winch at the ready in case of an emergency. The 2011 Jeep Wrangler Sahara can’t be missed on the trail with a hardtop and flares that match its fire-red exterior color.