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  #25  
Old 03-02-2011, 06:56 PM
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Re: This just isn't right!

I feel bad for those who cannot get their orders completed in a reasonable time. Sometimes exactly what you order is already built and ready to ship, hence the reason some get theirs quickly.

From an inside perspective, Chrysler/Fiat must be quite pleased that the automotive consumers who are in the market for SUVs are figuratively stampeding to order WK2s. It is a perfect marketing case study: build something really good, price it properly, and it sells itself. Apple is another example. GM is still learning....I think.

However, the problem with this perfect marketing storm is what I'm seeing here. Chrysler is in a situation where they cannot deliver what the customer wants in a reasonable amount of time. That is a major gaff in the market of conspicuous consumption. Consumers have become obsessive about immediate gratification, especially passionate automotive consumers.

It is this issue that can turn and bite Chrysler squarely in it's a$$ if it cannot handle the easiest "P" of basic marketing. They have a good Product, Priced it well, Promoted it well, and now are stumbling on the Place (delivery). Chrysler needs a lesson in logistical efficiency considering how much we pay for "delivery" of new vehicles when it takes a week or more to move them the last few miles into the dealership.
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  #26  
Old 03-02-2011, 07:34 PM
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Re: This just isn't right!

I honestly feel bad for others as well. I ordered my jeep Feb. 9th and I had no problem waiting the 8-12 weeks, and by the build updates I knew it would be a while looking at when everyone else placed their orders and where they stood. Somehow mine has already finished building, and on top of that according to my build sheet, jeep screwed up and gave me a 730n RHR instead of the 430n. I'm by no means complaining at all, I just think it's a bit messed up!
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  #27  
Old 03-02-2011, 07:42 PM
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Re: This just isn't right!

I've been in my ride for 11 years. A couple months to wait isn't an issue with me.
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  #28  
Old 03-03-2011, 09:01 PM
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Re: This just isn't right!

I went to the dealer on December 27 to place my order. However, it couldn't be placed until January 12th when the Saddle interior opened up. I went status C and got my VIN within a week. Then I found out the 730 RHR was on restriction until March 1st.

Finally, I went to D1 today with an estimated delivery in late March. We'll see...
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