Re: This just isn't right!
I feel bad for those who cannot get their orders completed in a reasonable time. Sometimes exactly what you order is already built and ready to ship, hence the reason some get theirs quickly.
From an inside perspective, Chrysler/Fiat must be quite pleased that the automotive consumers who are in the market for SUVs are figuratively stampeding to order WK2s. It is a perfect marketing case study: build something really good, price it properly, and it sells itself. Apple is another example. GM is still learning....I think.
However, the problem with this perfect marketing storm is what I'm seeing here. Chrysler is in a situation where they cannot deliver what the customer wants in a reasonable amount of time. That is a major gaff in the market of conspicuous consumption. Consumers have become obsessive about immediate gratification, especially passionate automotive consumers.
It is this issue that can turn and bite Chrysler squarely in it's a$$ if it cannot handle the easiest "P" of basic marketing. They have a good Product, Priced it well, Promoted it well, and now are stumbling on the Place (delivery). Chrysler needs a lesson in logistical efficiency considering how much we pay for "delivery" of new vehicles when it takes a week or more to move them the last few miles into the dealership.
An expert is one who knows more and more about less and less until he knows absolutely everything about nothing.
2013 GC Ltd Hemi (2nd Jeep)