Re: Trying to get GF in a new Grand Cherokee....
Here's the info I got from consumerreports.org on your vehicle cost to the dealer:
For the Limited, the dealer actually pays $36,575.
Add $1,331 for the 5.7
Add $1,073 for Luxury Group II
You didn't mention other options, so lets leave it at that. So far, he's paid $38,979. So at his offer he's making $900 on the vehicle, and at YOUR offer he's losing $400.
BeernAle is right also -- as long as you're including the trade-in in the sale price, he can slide the numbers around as much as he wants.