I love the Jeep "rugged" type ads of the recent past. But I like this one too as it has an active "feel good" aspect to it...definitely a play on positive emotions and lifestyle doing stuff, almost like an Apple ad. This ad will definitely get people's attention including from those that may never have really looked at a Jeep before or recently....they can't help now but say, I should take a look at a Jeep. My opinion is this ad is a winner.
I'm pretty sure all Jeep vehicles will now have at least a $500 surcharge added to their price. Just to help offset what it's costing them to use this song!