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  #13  
Old 10-15-2010, 08:14 AM
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Re: What is the "real" dealer price is?

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Originally Posted by MSCA View Post
Most dealerships make their money in the service department. New car sales isn't nearly as profitable. The ratio at the dealership I used to work at was about 4:1.
Was it 4(service) :1 (new car sales)? Where do used cars and financing fit?
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Old 10-15-2010, 12:23 PM
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Re: What is the "real" dealer price is?

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Originally Posted by suzieque View Post
plus some dealer charge for "documentation", another $500. and they make money on the "Paint Protection" package as well as "Service Contracts".
If you really pay for any of these rediculous add ons you are a straight up sucker. I have gotten contracts with this stuff listed on it and simply just crossed it out with a pen and then signed it.
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Old 10-15-2010, 12:33 PM
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Re: What is the "real" dealer price is?

$500 Doc. Fee?

Highest Doc. Fee I've ever seen was $75. Which I am OK with.
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  #16  
Old 10-15-2010, 02:10 PM
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Re: What is the "real" dealer price is?

What do they explain that these documentation fees are going for? Around here, they charge for processing fees for the title and tags, but that's about it.
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Old 10-15-2010, 10:47 PM
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Re: What is the "real" dealer price is?

guys the best way to negotiate price is to create an auction.

i do all of my negotiating through the internet and only talk on the phone when a deal is about emminent

i find all dealers within a 100 mile or so radius and identify their inventories online.

then i email their internet sales teams and start with a low ball offer and proceed to play them off of each other.

i don't always get the price i want but i know i got the lowest price.

i ended up buying my 2009 cts-v for $12000 off sticker last year and i did it all online.
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Old 10-15-2010, 11:23 PM
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Re: What is the "real" dealer price is?

Dealers make money on financing. Dealers get a percentage of the interest on new loans they get for banks.
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Old 10-16-2010, 09:15 AM
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Re: What is the "real" dealer price is?

Don't forget the so called "stair step programs". As already stated above built into invoice is a 3% holdback. On top of that there are volume programs that go to the dealer if they hit their "objective" or quota. The amount of money differs month to month as well as which cars get money back. Last month 2011 GCs payed extra if the dealer hit their objective. This month it counts toward the overall objective but does not have any money back from the manufacturer. There are different amounts back from the manufacturer based on the percentage of the objective hit(50% 85% 100%) Depending on the month and the vehicles that qualify the money back is anywhere from $300 and up.

Also, the GC doesn't have this, but each vehicle can have even more based on how many they sell. For example the if the manufacturer tells the dealership they need to sell 3 Rams this month and the dealer does then they get $1500 back per Ram retro to unit 1.

Best thing to do is find a volume dealer who goes after that objective every month and has a great service department.
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