Originally Posted by jdarris
I have question for the group...
I have talked to 2 separate sales managers at different dealerships and received the same information:
1. Their base MSRP is $400 higher than the jeep website.
2. They both said that they would get in trouble with Chrysler if they go below the FFP price.
I assume #1 is due to the leisurely pace at which Jeep updates their website. However, #2 sounds like BS. I called the affiliate help line and they said there is no such restriction.
Any advise would be appreciated.
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I just bought a Black Bear Edition with heated seats last weekend.
The MSRP on it with heated seats was substantially more than on jeep.com because jeep.com had an error where alpine was included at no additional cost. Appratently some buyers were lucky enough to get the apline speakers for free with their black bears but I ended up having to pay for them.
Regarding #2, by FFP you mean friend and family pricing?
You can probably do much better than that, but I would advise that you negotiate a good deal first and then introduce the FFP to get a further discount if you can. I didn't have FFP but I had access to the affiliates program. This is what I did:
I did the following:
1. Go to gmail.com and create a burner email address with a false name.
2. Go to truecar.com, sign up build your jeep there and get some baseline numbers.
3. Reach out to several dealers, explain what you want to order and tell them that you are going to get competitive pricing. Then send them the details of your order via email.
4. In your email list the vehicle, its invoice pricing, explain that you know that jeep typically do 3% dealer holdback and that the dealers don't like to talk about that. Also explain that you know that dealers are compensated based on customer satisifaction surveys and promise to give the best possible ratings. Also tell everyone that this is a competitive situation that you will share the lowest price with all dealers and give them one final chance to win your business. Oh and focus on total out the door pricing since that is what you will ultimately be paying.
I did this and recieved first round bids that were 2-3% below invoice, which was quite close to what truecar offers in my area.
I then sent each of the participating dealers a follow up email, telling them what the lowest price was and that I have access to the chrysler affiliates program (which you can also get access to via tread lightly).
My best second round offer was 5.6% below invoice. I was out the door with all doc fees, registration, and 6.15% sales tax at $800 below MSRP.
My first contact with the dealers was via phone, but I did almost all of the negotiation via email (while away on a business trip as it happens).
I also had the benefit of it being the end of the month....
but to answer your question, you can certainly do a lot better than MSRP and in fact you can get dealers to come down quite a bit below invoice price.