I went it special just to see it.(I'm on vacation) I walked the build from start to finish. There was a hell of a crowd including the media.
While the body and paint were done by an outside company, it's not really a concept. It was conceived by Jeep marketing for jeeps birthday. Luckily, one of the kids in marketing is a huge Jeep fan. (restored a Willys himself) they are not sure what they'll do with it, but it will be at the company picnic today and at Jeep fest next month.
Other than removing the door hinges and filling in the door latches, it's pretty much stock. The rest of the parts are just sourced. But, it was assembled on the line. Something that is never done with concepts. It is beautifully done. Very simple