Originally Posted by Milous
Detroit Auto Show, less than 2 weeks away... the 75th promotion will run throughout most of 2016.
Thanks Milous... what's the strategy? Are they allowing customer orders to be booked before dealer orders? I viewed that as a huge success for Jeep buyers. Prevented ADM's on special editions, with limited production runs.
The only thing I don't like is the timing of this 75A marketing rollout in connection with special color releases.. Mojave Sand, tan soft-top, etc.
Jeep did something similar with the 10A, Anvil and red seats.. no.. let's add black seats as an option too - at the last minute. No one knew what Anvil looked like... the photos posted on the Web didn't reflect the true color
Things like exterior and interior color are extremely important for customer satisfaction and order planning.