Hi guys, thanks for all your input. My dealer (which I would prefer to leave the name out of it), is a very small dealership located in Minnesota. They are the only car dealership in my wife's small hometown that doesn't even have a traffic light.
It's funny you mention the dealerships using this as advertising to sway you in. I looked at their website this morning before responding to this post and I see that they no longer advertise the lifetime powertrain warranty. If it is in fact a 3rd party deal, I'm not interested. It sounds like I should be happy that I got the deal I got.
The window sticker was $40,295 and I negotiated it down to $36,467. Did I do good? That's with no add-on's, extra warranty or accessories.
I tried my best to support a small town dealership and come up with a deal that was fair to both of us.