This was on a 2015 just last weekend at Greenway Jeep here in Orlando, FL:
WRANGLER UNLIMITED RUBICON HARD ROCK 4X4 - 40,495.00
5 Speed Automatic Transmission - 1,350.00
Radio 430N AM/FM/CD/DVD/MP3/HDD/NAV - 1,145.00
Dual Top Group - 1,785.00
Add 4.10 Axle Ratio 595.00
Air Conditioning with Automatic Temperature Control - 395.00
Remote Start System - 495.00
Destination charges - 995.00
Dealer was willing to do 10% off MSRP and no dealer fees...so it was 42,250 +Tax, Tag, and Title...
I came as close as signing the paper work and place a deposit...but it was Red and I just could not go with that color at the last second (I came in looking for an orange one). This was without any secret handshake, golden ticket, etc... just an offer made by me and accepted by the dealer (well, I made the offer to three dealers, this one is the first one that I visited).
I have seen folks in the forum get up to 14% discounts from MSRP without additional dealer fees...
And as I told another forum member, do your homework on the financing before you get to the dealer. Have that pre-approved and then have them beat the interest rate if they want to earn the $ they get on them doing it. Would be sad to get a great discount on the Jeep only to get screwed on the financing (unless you are buying it cash).
Anyway, I walked away from it and will be waiting on the 2016 color to be on the lot so that I can see them in the flesh... computer screen and the brochure at the dealer can't really tell how they will look in the metal.
Best of luck on your search and final deal.