Re: What do I need to get to have this look
Looks like he might be running a 2" coil lift on 31" tires. You'll need a new speedometer gear installed to correct the speedo/odometer.
Here's a link to the gears. Search Results - Quadratec
Here's a link to show you how to change the gear out - and there's a chart to help you figure out which gear to buy.
Changing Your Jeep Speedometer Gear
If you have a Rubicon, you have to use a computer to change the adjustments, you can't change it out.
2013 JKU Sport, billet, auto, 3.73, LSD, 315/75/16 Duratracs on MB 72, 10A springs, Bushwacker flatties
Sold - 2005 TJ, red, auto, 3.73, 33" Duratracs, 4" lift
Ice storm casualty in 2007 - 2003 TJ, green, auto, 3.73, 33" Duratracs, 4" lift