2012 Grand Cherokee SRT8 - MSRP Pricing - Page 34 - Jeep Garage - Jeep Forum

Go Back   Jeep Garage - Jeep Forum > Jeep Platform Discussion > Grand Cherokee SRT - WK2

Reply
 
Thread Tools Display Modes
 
  #397  
Old 07-16-2011, 06:48 AM
BuckeyeSRT's Avatar
Senior Member
My Jeep: 2012 5.7L WK2
 
Join Date: Mar 2011
Location: Home of the Buckeyes
Posts: 1,814
Thanks: 41
Thanked 51 Times in 37 Posts
Rep Power: 103881
BuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond repute
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Quote:
Originally Posted by jeep2011 View Post
Thats kinda like saying no one would buy a viper because it was a Dodge. They did and a Dodge became a status symbol. This Jeep will raise the bar and do the same. It is a huge jump from the previous model yes, which is a shocker for most, but the SRT group will continue to rise in price. Just feel lucky if you owned a WKI SRT8 because those days are over now.
Apples to oranges. It's a Viper not a Jeep

Reply With Quote
Sponsored Links
Advertisement
 
  #398  
Old 07-16-2011, 07:02 AM
barho's Avatar
Member
 
Join Date: Jan 2010
Posts: 567
Thanks: 19
Thanked 26 Times in 22 Posts
Rep Power: 3307
barho has a brilliant future
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Quote:
Originally Posted by MikeD-Chrysler View Post
Barho -- Appreciate the comments and sentiment. Others have expressed the same about no one will pay for a $60,000 Jeep.

This has definitely raised the emotions of owners like you. I think all the brands have their legions and we're thankful for the support -- but I think Jeep fans/owners have a bit of extra passion. (I'm from the Toledo area so am also a bit biased for Jeep vehicles.)

I'll pass on sentiments like yours and others to Jim Morrison and others with SRT and Jeep. Not sure what it'll do but they will see it.

-Mike
Thanks Mike. While Mario feels I am making this personal, I certainly am not. I truly love this vehicle (and Jeep in general), but it sickens me to see such a huge disparity in the price of the SRT when compared to the other trim levels. I just want someone from Chrysler/SRT to come on here and give me the reason why THIS gen of the SRT is worth that much more than the other trim levels when the previous gen the SRT was a level below the Overland (in price). It just doesn't make any sense at all.
Reply With Quote
  #399  
Old 07-16-2011, 07:43 AM
Premium Member
My Jeep: 2012 6.4L SRT8
 
Join Date: Dec 2010
Location: Ormond Beach FL
Posts: 1,544
Thanks: 0
Thanked 25 Times in 24 Posts
Rep Power: 3950
mjw930 has a reputation beyond reputemjw930 has a reputation beyond repute
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Quote:
Originally Posted by barho View Post
Thanks Mike. While Mario feels I am making this personal, I certainly am not. I truly love this vehicle (and Jeep in general), but it sickens me to see such a huge disparity in the price of the SRT when compared to the other trim levels. I just want someone from Chrysler/SRT to come on here and give me the reason why THIS gen of the SRT is worth that much more than the other trim levels when the previous gen the SRT was a level below the Overland (in price). It just doesn't make any sense at all.
All the bluster aside ^^^ this post sums it up for me. It's more about the discrepancy between the other trim levels than the $60k price. Honestly, if the SRT was the only trim level and the company as a whole stepped the customer experience they MIGHT be able to command the price. As it stands now it's a souped up Limited for almost twice the price and that dog don't hunt.

I think the entire SRT pricing structure is out of whack compared to the other trim levels. Perhaps if SRT was branded and the dealerships had to play by a different set of rules to even carry the line as they do to carry Fiat then it would be more palatable. If, and it's a big if, the SRT vehicles came with a program that offered preferred service, free loaners, pickup and delivery service, etc. Then MAYBE people would be more amenable to paying the premium price for the performance and the badging.
__________________
2012 Grand Cherokee SRT8 Black/Black
Reply With Quote
Sponsored Links
Advertisement
 
  #400  
Old 07-16-2011, 07:43 AM
Senior Member
 
Join Date: Oct 2010
Posts: 1,189
Thanks: 6
Thanked 22 Times in 15 Posts
Rep Power: 3684
jeep2011 has a reputation beyond reputejeep2011 has a reputation beyond reputejeep2011 has a reputation beyond repute
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Quote:
Originally Posted by barho View Post
Chrysler vehicles have historically been known for their piss poor quality, but folks like myself were willing to overlook these issues because we truly loved the product. Now, after confirming the outrageous MSRP for these, I can tell you this: 1.) you will lose a large number of your customer base, and 2.) you will NOT convert BMW/Land Rover/Mercedes loyalists because they are not willing to overlook poor quality.
This was definitely true in the past, but not the case anymore. I have owned many MB's, BMW's, and LR's. I actually sold my 2006 FFRR for the 2011 GC and I have to say besides the plastic centers console surround the the WKII beat my RR in every category. If it wasn't for the logos all over the car I would never think I was driving a Jeep with the new WKII, and that is why I am and will pay $60K for my SRT8 and not have any regrets about it. It is superior to the MB, BMW, and LR's and offers the same amount of features, luxury, and quality feel now. Heck, I purchased a brand new 2008 BMW 3 series as my gas saver when prices were $5/gallon and I would have to say it had the worst fit and finish of any car I owned...none of the moldings on the outside matched up and they were never able to fix it. I am an extreme car enthusiast and have no loyalty to any particular brand as long as it is an exceptional product and fits my needs at that moment. The WKII fits that for me that no other car can match right now all pricing aside.
__________________
Current: 2015 Summit
Reply With Quote
  #401  
Old 07-16-2011, 07:57 AM
nosmoke's Avatar
Member
My Jeep: 2012 6.4L SRT8 WK2
 
Join Date: Jun 2010
Posts: 284
Thanks: 12
Thanked 7 Times in 6 Posts
Rep Power: 2853
nosmoke is on a distinguished road
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Quote:
Originally Posted by MikeD-Chrysler View Post
Barho -- Appreciate the comments and sentiment. Others have expressed the same about no one will pay for a $60,000 Jeep.

This has definitely raised the emotions of owners like you. I think all the brands have their legions and we're thankful for the support -- but I think Jeep fans/owners have a bit of extra passion. (I'm from the Toledo area so am also a bit biased for Jeep vehicles.)

I'll pass on sentiments like yours and others to Jim Morrison and others with SRT and Jeep. Not sure what it'll do but they will see it.

-Mike
Mike,

I have never bought a Jeep myself (though my parents owned a very shoddily-made one that had me swear I'd never buy one). Then I saw the new WK2. It was the first car I'd seen in a long time that I really wanted. I was going to get an Overland. Then I heard about the upcoming SRT8 WK2 and decided that had all the benefits of the Overland but faster and meaner. I can afford a new SRT8 Jeep at the new higher MSRP. However, I'm also one of those people who realizes that cars are not the best value in the world, and that once you get over a certain price point, you are really paying for status. I won't pay for status, and this high MSRP puts it from borderline high into certain "status" pricing. It's unfortunate, because even if it was priced similarly to the other 2012 SRTs, you'd have me. Now, we're talking mid 60's, and I no longer think I can justify the cost. I was literally looking forward to this for more than a year. Remember, as others have pointed out, Jeep brands have NOT proven to be very reliable over the long term yet.

You really need to think about lowering the MSRP.
Reply With Quote
  #402  
Old 07-16-2011, 08:47 AM
barho's Avatar
Member
 
Join Date: Jan 2010
Posts: 567
Thanks: 19
Thanked 26 Times in 22 Posts
Rep Power: 3307
barho has a brilliant future
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Jeep2011 - not trying to be an ass, but if you are willing to pay $60K for a Jeep, you are a sucker. It's just that simple.

Look at the huge difference between the trim levels, and look at the difference in the previous gen. The WK2SRT has all the major new features that the other trim levels have, and instead of being slightly less than the Overland, is now 7-10K more than the Overland.

Now, if you don't see the problem with that difference, then go buy the 12 GCSRT.
Reply With Quote
  #403  
Old 07-16-2011, 08:50 AM
Mario7688's Avatar
Premium Member
My Jeep: 2012 6.4L WK2
 
Join Date: Jun 2011
Location: Atlanta, Ga
Posts: 35
Thanks: 0
Thanked 0 Times in 0 Posts
Rep Power: 2236
Mario7688 is on a distinguished road
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Barho,

I apologize .. I was just trying to point out that the guy came here to chat voluntarily.. The pricing isn't his fault.. I love the jeep brand as well .. A jeep was my first vehicle.. I wish it were cheaper because I really want to buy one !!
Reply With Quote
  #404  
Old 07-16-2011, 08:59 AM
Member
My Jeep: 2012 6.4L SRT8 WK2
 
Join Date: Jun 2011
Location: ATX
Posts: 414
Thanks: 3
Thanked 6 Times in 5 Posts
Rep Power: 2624
SRTDogg is on a distinguished road
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

FYI, Milous has now updated WK2Jeeps.com with Pricing/Options:

http://www.wk2jeeps.com/wk2_srt8.htm#12SRTOPT

Quote:
Base MSRP: $55,295 (including destination)

Options (preliminary pricing, subject to change)
Commandview dual-pane panoramic sunroof w/power shade (requires Luxury Group II) ($1,195)
Engine block heater ($50)
P295/45ZR20 Pirelli P-Zero, Three Season (run flat) ($895)
Deep Cherry Red exterior paint ($295)
Packages / Equipment Groups

1. Rear DVD Entertainment Center (not available with dual-pane sunroof) ($2,495)
Rear-seat video system
Rear overhead console
Power single-pane sunroof (single sunroof is only available in this package)
2. Luxury Group II ($2,995)
Premium upper door trim and instrument panel
Power liftgate
Forward collision warning
Adaptive speed control
Blind spot monitoring and cross path detection
Leather wrapped interior items
3. SRT High Performance 7.3 Surround Sound audio system by Harman Kardon® ($1990.00)
730N media center RHR - CD/DVD/MP3/HDD/Nav, GPS with voice command
30GB hard drive w/ 4250 song capacity
825-watt high voltage Class D amplifer with tracking power supply
19 High Performance, high efficiency GreenEdge loudspeakers in a 7.3 speaker playback architecture
9 Tweeters, 5 mid-range speakers, 2 mid-woofers & 3 subwoofers
11 Channels of amplification with Logic 7 multichannel surround-sound technology
Remote USB port
Sirius Satellite Radio
Sirius Traffic
Sirius Travel Link
4. Trailer Tow Group IV ($300)
Class IV receiver hitch
7- and 4-pin wiring harness
5,000 lb. maximum
$61,775 loaded...

BUT WHAT WILL INVOICE PRICING BE??

I have to knock $11,775 off in order to buy this thing and not feel like I'm getting ripped off. I know I'm getting invoice pricing + employee discount but it doesn't look like that would be enough still!!

VERY disappointed!
Reply With Quote
  #405  
Old 07-16-2011, 10:09 AM
Senior Member
 
Join Date: Oct 2010
Posts: 1,189
Thanks: 6
Thanked 22 Times in 15 Posts
Rep Power: 3684
jeep2011 has a reputation beyond reputejeep2011 has a reputation beyond reputejeep2011 has a reputation beyond repute
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Quote:
Originally Posted by barho View Post
Jeep2011 - not trying to be an ass, but if you are willing to pay $60K for a Jeep, you are a sucker. It's just that simple.

Look at the huge difference between the trim levels, and look at the difference in the previous gen. The WK2SRT has all the major new features that the other trim levels have, and instead of being slightly less than the Overland, is now 7-10K more than the Overland.

Now, if you don't see the problem with that difference, then go buy the 12 GCSRT.
Not taken as such. I am just stating of course my opinion on the price. I will not be paying $61K for mine as I will get 5% below invoice with my companies affiliate price program. It will be somewhere around $55K out the door and I am fine with that.

I do ask though what other SUV can match the Jeep in power and luxury and is cheaper? The next best option is still $30K more. The only way Jeep will lower the price is if they do not sell, I know there are lots of loyal's on here that are use to Jeep's pricing models, but I still do not think they will have a problem selling. Heck, even a fully loaded Chevy Tahoe goes for $55-60K....I think they Jeep is far beyond a Chevy. The fact is Jeep has always been an upscale Chrysler product and the first luxury SUV they are now taking it to the next level to change the market.

I wish too the price was as stated earlier, but we now know this isn't the case and have to make a tuff decision.
__________________
Current: 2015 Summit
Reply With Quote
  #406  
Old 07-16-2011, 10:18 AM
BuckeyeSRT's Avatar
Senior Member
My Jeep: 2012 5.7L WK2
 
Join Date: Mar 2011
Location: Home of the Buckeyes
Posts: 1,814
Thanks: 41
Thanked 51 Times in 37 Posts
Rep Power: 103881
BuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond reputeBuckeyeSRT has a reputation beyond repute
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

I am still going to wait until the price shows up on my order before I decide what to do.
Reply With Quote
  #407  
Old 07-16-2011, 10:25 AM
Member
 
Join Date: May 2010
Posts: 117
Thanks: 0
Thanked 4 Times in 4 Posts
Rep Power: 2705
WolfeWS6 is on a distinguished road
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

A Hemi equipped Overland with Saddle interior is $10k cheaper than base SRT8.

In December 2005 I had a choice to make, a loaded JGC Hemi Ltd for $35k or SRT8 for $45k. I chose the Ltd for the $10k delta. I already owned a sports car (still do), and could not justify the $10k.

In 2009 I purchased the SRT8, because it was not a $10k premium.

I almost ordered an M3 vert for ED delivery a few months ago, but decided I could only buy one new vehicle this year and I was leaning towards the new Jeep. I really wish I would have ordered the M3, it would already be in my driveway, and I would still have an awesome WK SRT8 too.

The M3 was an $80k car, that I could lease for ~$500 per month by using ED to purchase. The new Jeep is going to be $65k and cost $1k per month in depreciation (estimated).

The Jeep SRT8 was known for the best "bang for you buck". I hope Chevy sees this and builds a new version of the TBSS, if they price it the same as before many Jeep owners will consider it.

I would like to own a WK2 SRT8, but will not loose more per month than a luxury brand german car/suv to own it.
__________________
Current: '15 BMW X6 50i; '15 Ram 1500 4x4 Hemi; '14 BMW 528ix; '99 WS6 Trans am
Past: '14 WK2 Ltd Hemi lux pkg; '13 Taurus SHO pp; '09 WK1 Jeep SRT8
Reply With Quote
  #408  
Old 07-16-2011, 10:59 AM
12Jeep's Avatar
Member
My Jeep: 2012 6.4L SRT8 WK2
 
Join Date: May 2011
Location: IL
Posts: 413
Thanks: 14
Thanked 15 Times in 15 Posts
Rep Power: 412769
12Jeep has a reputation beyond repute12Jeep has a reputation beyond repute12Jeep has a reputation beyond repute12Jeep has a reputation beyond repute12Jeep has a reputation beyond repute12Jeep has a reputation beyond repute12Jeep has a reputation beyond repute12Jeep has a reputation beyond repute12Jeep has a reputation beyond repute12Jeep has a reputation beyond repute12Jeep has a reputation beyond repute
Re: Reasons for the 2012 Grand Cherokee SRT8 - MSRP Pricing

Quote:
Originally Posted by MikeD-Chrysler View Post
Still catching up on the various comments but wanted to post some rationale behind the MSRP for the 2012 Jeep GC SRT8. I work with Chrysler Group PR and got in touch with our Jeep and SRT people to try to flush out the reasoning behind the pricing.

The short version is that the 2012 GC SRT8 has a whole lot of performance, technology and other features for the starting $54,470. We're comparing it to other SUVs that don't match the performance but cost a lot more.

Examples include the 2011 Land Rover Sport-Supercharted with an MSRP (excluding destination) of $74,195; 2011 BMW X5 M with an MSRP of $85,700; 2011 Mercedes Benz 63 AMG with MSRP of $92,590.

For the standard features, you've probably seen some of the reviews or news release info, but let me just list some of them below:
  • Our Selec-Track adaptive damping suspension
  • LED head lamps
  • Parkveiw rear back up camera
  • Carbon fiber interior accents
  • Media Center 730N with standard navigation
  • SRT leather Steering wheel with Paddle shifters
  • Ventilated front seats
  • Rear ELSD
  • Side air bags
  • Keyless Enter N' Go
  • Auto ATC
  • Memory seats
  • SRT Performance Pages
Some of the reviews have pointed to its high-end aspects:

"At the end of the day it's not just stomping the gas that makes the new 2012 Jeep Grand Cherokee SRT8 special. Its interior is a combination of leather and suede… meaty steering wheel…. but its MSRP, at $54,470, is nearly $32,000 south of the X5 M and about $52,000 less costly than the Porsche Cayenne Turbo. And that counts for something." (From http://www.insideline.com/jeep/grand-cherokee-srt-8/2012/2012-jeep-grand-cherokee-srt8-first-drive.html)


I don't mean to post here with any PR speak, but the above is the core rationale for the pricing on the new Grand Cherokee SRT8. Yes, it is more than you'd expect with a Jeep, but it's not a typical Jeep. It's not one you'd go off-roading on, but would definitely driving it.


For questions, I'll try to get answers, but they may not be until Monday.

-Mike Driehorst
Chrysler Group

Mike,
Thanks for taking the time to comment and respond to the concerns voiced in this forum. You will find that many of your most loyal customers participate in these discussions. I have personally owned various Jeep Grand Cherokee Limited models during the time period of 1998 – 2009 and was looking forward to owning another Jeep.

I was very disappointed to see Jeep take such a steep price increase vs. the outgoing SRT model and the existing Limited and Overland models. When I ordered my vehicle I was informed that I had to purchase the Luxury Group package just so that I could have a Sunroof. My immediate thought was that is crazy, all higher trim Jeep Grand Cherokees have a sunroof included, but I figured this structure was in place to ensure that the final price of the vehicle could be seen as an incremental step up from the Overland. I thought it was a reasonable approach and expected the cost of a loaded SRT to be a bit (no more than $4K) higher than an similarly equipped Overland Summit. Each of the Jeep dealers I spoke to voiced the same expectation.

If the base MSRP is locked at this point my request would be for strong consideration to be given on option pricing and pre-requisites (such as the Lux Group pre-req for other items). Crossing the $60k barrier with options that are standard on other trim levels will turn many of your most loyal customers off and raise the level of expectations on the level of sales and after purchase services provided. I don’t think Jeep is ready to meet that expectation. I know there is a temptation to bring the higher end brands into the explanation for a price increase, the problem with that approach is that Jeep cannot even begin to compare to the other brands in sales experience, maintenance costs during warranty period, and the general level of service provided.

In addition to my thoughts on the base MSRP I wanted to share some comments related to the talking points you provided in an earlier post. I found a few points that were inconsistent with the information released to date -
  • Media Center with 730N was listed as standard feature. My dealer indicated that the SRT high performance audio package was required to obtain the 730N, the 430N is listed as the standard systems,
  • LED head lamps listed as a standard feature – as far as I can tell the headlamps are not true LED. There is LED lighting.
  • Many of the other items on the list are standard in the Limited and Overland trims which retail for significantly less than this model
Some of the members here have a decision that needs to be made within a short time frame so I appreciate you sharing this feedback within Jeep as quickly as possible. I believe the Chrysler group has some strong new SRT offerings to be excited about. Handling this rollout smoothly (pricing, order fulfillment, sales, and service) will be the key to moving the brand forward.
Reply With Quote
The Following User Says Thank You to 12Jeep For This Useful Post:
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
The 2012 Grand Cherokee SRT8: New and improved Milous Grand Cherokee SRT - WK2 474 02-10-2013 10:23 AM
Something NEW!! 2012 Jeep Grand Cherokee SRT8 exhaust! Black Ops Auto Works Engine Performance/Intakes and Exhausts/Superchargers/Turbos 37 03-01-2012 07:36 PM
2012 Grand Cherokee SRT8 spec sheets Scottina06 Grand Cherokee SRT - WK2 4 06-18-2011 09:30 PM
2012 Jeep Grand Cherokee SRT8...in the wild! Scottina06 WK2 SRT Showoff 26 06-09-2011 02:57 PM
2012 Jeep Grand Cherokee SRT8 is a GO! Milous Grand Cherokee SRT - WK2 141 02-10-2011 01:08 PM

» Premium Vendor Showcase
Powered by vBadvanced CMPS v3.2.3

All times are GMT -5. The time now is 01:05 AM.


Powered by vBulletin® Version 3.8.8
Copyright ©2000 - 2017, vBulletin Solutions, Inc.
Copyright 2012 - JeepGarage.Org
The Jeep Grand Cherokee Owners Community

JeepGarage.org is in no way associated with or endorsed by FCA US LLC. Chrysler, Dodge, Jeep, Ram, Mopar and SRT are registered trademarks of FCA US LLC.