2012 Grand Cherokee SRT8 - MSRP Pricing - Page 35 - Jeep Garage - Jeep Forum

Go Back   Jeep Garage - Jeep Forum > Jeep Platform Discussion > Grand Cherokee SRT - WK2

Reply
 
Thread Tools Display Modes
 
  #409  
Old 07-16-2011, 11:23 AM
moosehead's Avatar
Horseshoe for the Donkeys

My Jeep: 2011 5.7L WK2
 
Join Date: Sep 2010
Location: CO Rockies
Posts: 3,204
Thanks: 225
Thanked 106 Times in 91 Posts
Rep Power: 1621750
moosehead has a reputation beyond reputemoosehead has a reputation beyond reputemoosehead has a reputation beyond reputemoosehead has a reputation beyond reputemoosehead has a reputation beyond reputemoosehead has a reputation beyond reputemoosehead has a reputation beyond reputemoosehead has a reputation beyond reputemoosehead has a reputation beyond reputemoosehead has a reputation beyond reputemoosehead has a reputation beyond repute
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

So it appears this is intentional, aspirational pricing of an enthusiast, niche vehicle in extremely limited production volume.

Hopefully it gets Jeep the Halo effect desired, but using the gauge of the past 24 hours' reaction on these and other boards, the opposite may also be true.

__________________
2011 JGC Oland Hemi / Borla Catback Proto / Hemifever Tune on DS Trinity / Flyin Ryan PTB / Volant CAI / Bwoody Sway Links / BT Catch Can & Underhood Kit / Jon's Tinted Tails / SRT8 Hood, Steering Wheel, Shiftknob, Pedals / Firestone Dest AT's & Winter 18's / Focal 165 Component Fronts, Alpine PDX 5 Amp, Rockford Fosgate P3 10" Sub & Fiberglass Enclosure / PS2 Grill, Mirrors & Liftgate Strip / Tow Hooks & Skids / JW Speaker LED Foglights / Debadged, Tint, Clear Bra / Sharkfin / Vled & Putco LED's / JRoll Uber-Tech Cabin Filter / RA & Yak Roof Rack / Lit Sills, Slush & Cargo Mats
Reply With Quote
Sponsored Links
Advertisement
 
  #410  
Old 07-16-2011, 11:25 AM
barho's Avatar
Member
 
Join Date: Jan 2010
Posts: 569
Thanks: 20
Thanked 28 Times in 23 Posts
Rep Power: 3313
barho has a brilliant future
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

^ very well stated 12jeep
Reply With Quote
  #411  
Old 07-16-2011, 11:30 AM
VerbalKint's Avatar
Member
My Jeep: 2012 6.4L WK2
 
Join Date: Feb 2010
Location: East Coast
Posts: 188
Thanks: 15
Thanked 13 Times in 11 Posts
Rep Power: 2881
VerbalKint is on a distinguished road
Re: Reasons for the 2012 Grand Cherokee SRT8 - MSRP Pricing

Quote:
Originally Posted by MikeD-Chrysler View Post
Still catching up on the various comments but wanted to post some rationale behind the MSRP for the 2012 Jeep GC SRT8. I work with Chrysler Group PR and got in touch with our Jeep and SRT people to try to flush out the reasoning behind the pricing.

The short version is that the 2012 GC SRT8 has a whole lot of performance, technology and other features for the starting $54,470. We're comparing it to other SUVs that don't match the performance but cost a lot more.

Examples include the 2011 Land Rover Sport-Supercharted with an MSRP (excluding destination) of $74,195; 2011 BMW X5 M with an MSRP of $85,700; 2011 Mercedes Benz 63 AMG with MSRP of $92,590.

For the standard features, you've probably seen some of the reviews or news release info, but let me just list some of them below:
  • Our Selec-Track adaptive damping suspension
  • LED head lamps
  • Parkveiw rear back up camera
  • Carbon fiber interior accents
  • Media Center 730N with standard navigation
  • SRT leather Steering wheel with Paddle shifters
  • Ventilated front seats
  • Rear ELSD
  • Side air bags
  • Keyless Enter N' Go
  • Auto ATC
  • Memory seats
  • SRT Performance Pages

Some of the reviews have pointed to its high-end aspects:

"At the end of the day it's not just stomping the gas that makes the new 2012 Jeep Grand Cherokee SRT8 special. Its interior is a combination of leather and suede… meaty steering wheel…. but its MSRP, at $54,470, is nearly $32,000 south of the X5 M and about $52,000 less costly than the Porsche Cayenne Turbo. And that counts for something." (From http://www.insideline.com/jeep/grand-cherokee-srt-8/2012/2012-jeep-grand-cherokee-srt8-first-drive.html)


I don't mean to post here with any PR speak, but the above is the core rationale for the pricing on the new Grand Cherokee SRT8. Yes, it is more than you'd expect with a Jeep, but it's not a typical Jeep. It's not one you'd go off-roading on, but would definitely driving it.


For questions, I'll try to get answers, but they may not be until Monday.

-Mike Driehorst
Chrysler Group
Mike, thanks for the update!

I'm waiting for the official announcement, however, I am very disappointed in the potential pricing of the SRT8 - WK2.

Many of us had expectations that MSRP would be ~45K and are obviously surprised to hear that it may actually be 10K more. At 55K+ my personal opinion is that Chrylser has out priced the market. This combined with several lukewarm reviews raises the question of value.

I currently have concerns that I would be paying too much (value of vehicle), I might not be happy with the vehicle (based on the reviews), and if I'm not happy I won't be able to sell the vehicle (out priced the market).

It's a shame because I think you have a quality product with the potential to sell well if it were priced a little differently. I'm not sure what the appropriate price point would be, but I believe MSRP over 50K will be too much for most consumers (based on perceived value).

I would really like to keep my orders, but depending on final pricing, I may have to pass.

Thanks again for the insight!
__________________
[SIGPIC][/SIGPIC]
Reply With Quote
Sponsored Links
Advertisement
 
  #412  
Old 07-16-2011, 11:31 AM
Member
 
Join Date: Jul 2011
Posts: 485
Thanks: 0
Thanked 24 Times in 19 Posts
Rep Power: 2698
mlarco52 has a reputation beyond reputemlarco52 has a reputation beyond repute
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Wondering, after years of waiting for a new SRT Jeep, and holding back on the purchase of a rover sport supercharged, this has made it official for myself that I WILL be cancelling my order and jumping back to the rover sport supercharged. Predictions? If this is true, say goodbye Jeep SRT brand, your untarnished reputation is gone, again if this information is said to be correct.
Reply With Quote
  #413  
Old 07-16-2011, 11:35 AM
barho's Avatar
Member
 
Join Date: Jan 2010
Posts: 569
Thanks: 20
Thanked 28 Times in 23 Posts
Rep Power: 3313
barho has a brilliant future
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Jeep2011 - I thought immediately of the Tahoe as well, but the Tahoe is in a whole other class (literally). You cannot compare a full size suv to a mid size. If so, then I would say it only further adds to the argument. Tahoe has third row seating, massive cargo space and is certainly a more expensive vehicle (overall when you compare to the Grand Cherokee lineup) to produce for sure.

I would never cross shop the two. If I did, I would agree the SRT is the way to go, but they are just soooo different.
Reply With Quote
  #414  
Old 07-16-2011, 11:42 AM
Member
 
Join Date: Jul 2011
Posts: 485
Thanks: 0
Thanked 24 Times in 19 Posts
Rep Power: 2698
mlarco52 has a reputation beyond reputemlarco52 has a reputation beyond repute
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

I'd also like to thank MikeD-Chrysler for taking the time to actually come on here and put down some information for the viewing public, thank you Mike. As for the price increase its not his fault its whoever else is in charge of these matters at Fiat/Chryser/Jeep/Srt to decide on the prices and they did do that MANY of the pre-orders made on this forum as well as others I'm a member on are jumping ship to other companies or simply not buying the Jeep Srt anymore. It really is a let down that Chrysler had to hike up the price like that, its not justified, and I had been saving hard for a while so I could just pay the Srt off in one whack, now I'll use that money for something else which again, is a let down.
Reply With Quote
  #415  
Old 07-16-2011, 11:51 AM
Mario7688's Avatar
Premium Member
My Jeep: 2012 6.4L WK2
 
Join Date: Jun 2011
Location: Atlanta, Ga
Posts: 35
Thanks: 0
Thanked 0 Times in 0 Posts
Rep Power: 2240
Mario7688 is on a distinguished road
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Agreed !! Well put !!
Reply With Quote
  #416  
Old 07-16-2011, 12:03 PM
Schleprock's Avatar
Senior Member
My Jeep: 2014 6.4L SRT WK2
 
Join Date: Feb 2011
Location: MD/DE
Posts: 1,087
Thanks: 20
Thanked 74 Times in 58 Posts
Rep Power: 3583
Schleprock has a reputation beyond reputeSchleprock has a reputation beyond reputeSchleprock has a reputation beyond reputeSchleprock has a reputation beyond reputeSchleprock has a reputation beyond reputeSchleprock has a reputation beyond reputeSchleprock has a reputation beyond repute
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Quote:
Originally Posted by WolfeWS6 View Post
The Jeep SRT8 was known for the best "bang for you buck". I hope Chevy sees this and builds a new version of the TBSS, if they price it the same as before many Jeep owners will consider it.
GM no longer has an SUV platform that could handle the LS3 drivetrain and meet the handling performance.

Quote:
Originally Posted by 12Jeep View Post
Mike,
Thanks for taking the time to comment and respond to the concerns voiced in this forum. You will find that many of your most loyal customers participate in these discussions. I have personally owned various Jeep Grand Cherokee Limited models during the time period of 1998 – 2009 and was looking forward to owning another Jeep.

I was very disappointed to see Jeep take such a steep price increase vs. the outgoing SRT model and the existing Limited and Overland models. When I ordered my vehicle I was informed that I had to purchase the Luxury Group package just so that I could have a Sunroof. My immediate thought was that is crazy, all higher trim Jeep Grand Cherokees have a sunroof included, but I figured this structure was in place to ensure that the final price of the vehicle could be seen as an incremental step up from the Overland. I thought it was a reasonable approach and expected the cost of a loaded SRT to be a bit (no more than $4K) higher than an similarly equipped Overland Summit. Each of the Jeep dealers I spoke to voiced the same expectation.

If the base MSRP is locked at this point my request would be for strong consideration to be given on option pricing and pre-requisites (such as the Lux Group pre-req for other items). Crossing the $60k barrier with options that are standard on other trim levels will turn many of your most loyal customers off and raise the level of expectations on the level of sales and after purchase services provided. I don’t think Jeep is ready to meet that expectation. I know there is a temptation to bring the higher end brands into the explanation for a price increase, the problem with that approach is that Jeep cannot even begin to compare to the other brands in sales experience, maintenance costs during warranty period, and the general level of service provided.

In addition to my thoughts on the base MSRP I wanted to share some comments related to the talking points you provided in an earlier post. I found a few points that were inconsistent with the information released to date -
  • Media Center with 730N was listed as standard feature. My dealer indicated that the SRT high performance audio package was required to obtain the 730N, the 430N is listed as the standard systems,
  • LED head lamps listed as a standard feature – as far as I can tell the headlamps are not true LED. There is LED lighting.
  • Many of the other items on the list are standard in the Limited and Overland trims which retail for significantly less than this model
Some of the members here have a decision that needs to be made within a short time frame so I appreciate you sharing this feedback within Jeep as quickly as possible. I believe the Chrysler group has some strong new SRT offerings to be excited about. Handling this rollout smoothly (pricing, order fulfillment, sales, and service) will be the key to moving the brand forward.
Very well stated

Quote:
Originally Posted by VerbalKint View Post
Mike, thanks for the update!

I'm waiting for the official announcement, however, I am very disappointed in the potential pricing of the SRT8 - WK2.

Many of us had expectations that MSRP would be ~45K and are obviously surprised to hear that it may actually be 10K more. At 55K+ my personal opinion is that Chrylser has out priced the market. This combined with several lukewarm reviews raises the question of value.

I currently have concerns that I would be paying too much (value of vehicle), I might not be happy with the vehicle (based on the reviews), and if I'm not happy I won't be able to sell the vehicle (out priced the market).

It's a shame because I think you have a quality product with the potential to sell well if it were priced a little differently. I'm not sure what the appropriate price point would be, but I believe MSRP over 50K will be too much for most consumers (based on perceived value).

I would really like to keep my orders, but depending on final pricing, I may have to pass.

Thanks again for the insight!
And this is from a guy who has 2 on pre-order. For the sake of getting the point across to Jeep/Chrysler....I hope you stick to your guns when this pricing is officially announced.


Folks, I feel very confident it's too late. A choice has been made after many upper management meetings in the Jeep Marketing/SRT/Chrysler Corp and this is what they are going with. It's clear they did not perform any focus groups, because with the strong reaction on price all over the internet it would have been nearly impossible to have collected a focus group where absolutely no members met what the overwhelming outcry has been on this info so far.
__________________
RJ
2014 Redline Pearl Grand Cherokee SRT

2014 Granite Crystal Durango R/T
2016 GoMango/Black Stripes Challenger Hellcat
(sold/traded) 2013 Grabber Blue Shelby GT500, 2012 Mineral Gray Grand Cherokee SRT8, 2010 Bright Silver Grand Cherokee SRT8, 2015 B5 Charger Hellcat
Reply With Quote
  #417  
Old 07-16-2011, 12:14 PM
Member
 
Join Date: Jul 2011
Posts: 485
Thanks: 0
Thanked 24 Times in 19 Posts
Rep Power: 2698
mlarco52 has a reputation beyond reputemlarco52 has a reputation beyond repute
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Here is a little statement I posted on another forum about my .02

Quote:
Heres my .02...

Everyone is stating the 55,295 price as being MSRP, I agree with that being the fully loaded price.

Here's what I can see the tester models as being when the testers got them and put up that price.

Options:
-P295/45ZR20 Pirelli P-Zero, Three Season (run flat) ($895)
-Commandview dual-pane panoramic sunroof w/power shade (requires Luxury Group II) ($1,195)
-Luxury Group II ($2,995)
-SRT High Performance 7.3 Surround Sound audio system by Harman Kardon® ($1990.00)
-Trailer Tow Group IV ($300)
+++++
____________________________
$7,375 in options, subtract that from the $55,295= $47,920 base price.

Now that sounds about right to me.
Still hoping that could be correct, give or take, however, looks like it won't be. Even though those numbers seem to be accurate from the testers models that the magazines and so on were testing, they claimed a 55k MSRP as tested in their reviews.
Reply With Quote
  #418  
Old 07-16-2011, 12:16 PM
Senior Member
 
Join Date: Oct 2010
Posts: 1,189
Thanks: 6
Thanked 22 Times in 15 Posts
Rep Power: 3688
jeep2011 has a reputation beyond reputejeep2011 has a reputation beyond reputejeep2011 has a reputation beyond repute
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Quote:
Originally Posted by barho View Post
Jeep2011 - I thought immediately of the Tahoe as well, but the Tahoe is in a whole other class (literally). You cannot compare a full size suv to a mid size. If so, then I would say it only further adds to the argument. Tahoe has third row seating, massive cargo space and is certainly a more expensive vehicle (overall when you compare to the Grand Cherokee lineup) to produce for sure.

I would never cross shop the two. If I did, I would agree the SRT is the way to go, but they are just soooo different.
It's not so different that it is still an SUV. The same with people that cross shop the explorer to the GC. I owned an 07 Tahoe as well and the 3rd rows in all SUV's are mediocre at best. If someone really wants to use a 3rd row then they need a minivan which is what most CUV's are today. Lack of the 3rd row there isn't anything I can't do in my Jeep that I was able to do in my Tahoe. Between the two personally the Tahoe wasn't worth the extra costs, but they do have exceptional resale value....maybe that's because they will never make a new one.
__________________
Current: 2015 Summit
Reply With Quote
  #419  
Old 07-16-2011, 12:27 PM
Scottina06's Avatar
JeepGarage Founder
My Jeep: 2014 6.4L SRT8 WK2
 
Join Date: May 2009
Location: Berea, Kentucky
Posts: 54,051
Thanks: 2,463
Thanked 2,833 Times in 1,758 Posts
Rep Power: 7791206
Scottina06 has a reputation beyond reputeScottina06 has a reputation beyond reputeScottina06 has a reputation beyond reputeScottina06 has a reputation beyond reputeScottina06 has a reputation beyond reputeScottina06 has a reputation beyond reputeScottina06 has a reputation beyond reputeScottina06 has a reputation beyond reputeScottina06 has a reputation beyond reputeScottina06 has a reputation beyond reputeScottina06 has a reputation beyond repute
Garage
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

I think that some of you that havent driven a 2011 Grand Cherokee need to do so asap. Go take a look at a 2011 overland, test drive it and then compare it to your current SRT as far as fit, finish, quality of materials etc. Then add a larger displacement motor, better suspesnion, better brakes, better asthetics, etc etc. and thats the new SRT Jeep. If all your focusing on is performance.....the 06 was rated at 4.9 0-60 and under 14 seconds in the 1/4 by Jeep....this Jeep is at 4.8 0-60 and 13.5 in the 1/4. Then the handling isnt even close...neither is braking.
__________________
SCOTT
The HARDER you work...the LUCKIER you are!
2014 REDLINE red Jeep SRT "BLOODIED" 1 of 1
2013 JKU Wrangler 10A-stormtrooper'ed, JW Speaker and more!
Previous JEEP rides-
2013 Jeep Grand Cherokee SRT-deep cherry
2006 Jeep Grand Cherokee Laredo-inferno red



Twitter-The_Jeep_Guy
Instagram-thejeep_guy

Reply With Quote
  #420  
Old 07-16-2011, 12:34 PM
Member
 
Join Date: Jul 2011
Posts: 485
Thanks: 0
Thanked 24 Times in 19 Posts
Rep Power: 2698
mlarco52 has a reputation beyond reputemlarco52 has a reputation beyond repute
Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

The reason why many loyal customers seem to be offended and outraged by the price increase is simple, its not justified, granted yes they have stepped up their platform, with fit and finish and so on. However, what gives the Jeep SRT the right to have such an outrageous "premium" charged at $52,295 while the new 300 SRT prices at $47,995, the Challenger 392 at $44,077, and the charger SRT at $46,600. That is a slap in the face to the people that have and are wanting pre-orders of the new Jeep. Pay a minimum of $4,300 (Jeep $52,295 - 300SRT $46,600 = $4,300) difference in order to acquire a vehicle that has the same motor and so on, with an old non-updated transmission, and non-updated navigation unit, there is simply no justification here. Unnecessary price increase in hopes of stepping up into a market segment that is orientated at the status symbol, no chance will the fragmentation in the audiences of Jeep SRT owners and Porsche/Land Rover/BMW/MB mesh together as one.
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is On
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
The 2012 Grand Cherokee SRT8: New and improved Milous Grand Cherokee SRT - WK2 474 02-10-2013 10:23 AM
Something NEW!! 2012 Jeep Grand Cherokee SRT8 exhaust! Black Ops Auto Works Engine Performance/Intakes and Exhausts/Superchargers/Turbos 37 03-01-2012 07:36 PM
2012 Grand Cherokee SRT8 spec sheets Scottina06 Grand Cherokee SRT - WK2 4 06-18-2011 09:30 PM
2012 Jeep Grand Cherokee SRT8...in the wild! Scottina06 WK2 SRT Showoff 26 06-09-2011 02:57 PM
2012 Jeep Grand Cherokee SRT8 is a GO! Milous Grand Cherokee SRT - WK2 141 02-10-2011 01:08 PM

» Premium Vendor Showcase
Powered by vBadvanced CMPS v3.2.3

All times are GMT -5. The time now is 04:00 PM.


Powered by vBulletin® Version 3.8.8
Copyright ©2000 - 2017, vBulletin Solutions, Inc.
Copyright 2012 - JeepGarage.Org
The Jeep Grand Cherokee Owners Community

JeepGarage.org is in no way associated with or endorsed by FCA US LLC. Chrysler, Dodge, Jeep, Ram, Mopar and SRT are registered trademarks of FCA US LLC.