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  #493  
Old 07-17-2011, 01:38 PM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

I see that...but it makes no sense when all of thsoe are still $20k-$50k more in price. If the new 2012 had been priced in the $80-90K range I could see your comment...but its not. Jeep is not trying to enter the luxury market with a $55-$60K Jeep. I guess Im the only one to see this...or you guys have rage that is blinding you. Im not disagreeing that the price is more than the previous gen. SRT...but IMO...its a much better vehicle than the previous gen. That helps with the price increase IMO.

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  #494  
Old 07-17-2011, 01:52 PM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

There are a few people that will agree with you, however, it seems that the majority seems that the price increase is not justified, considering it is still priced $7,300 higher than the next highest priced SRT (300 SRT). Jeep is trying to capture sales from those markets with a vehicle that is priced less than those highly priced SUVs by pricing something inbetween that in their eyes matches up in quality and performance. However, it doesn't match up, the performance is on par with the previous gen SRT, and the quailty and finish it nothing compared to the more expensive brands. I've driven 2011 Overland summit's and driven RR supercharged, X5M, and Cayenne Turbo and they don't compare. Granted I do see what your saying and I agree it is still a much better priced vehicle but not on the same playing grounds.
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  #495  
Old 07-17-2011, 02:08 PM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

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Originally Posted by Scottina06 View Post
I see that...but it makes no sense when all of thsoe are still $20k-$50k more in price. If the new 2012 had been priced in the $80-90K range I could see your comment...but its not.
Well, why wasn't it?

According to you, it's just as good as a Cayenne Turbo, so $80K would still be a steal. And since Jeep is comparing it to the Cayenne Turbo as well, I guess the released price must be considered too good to be true. If Jeep wants to enter that league, they should have gone all the way...

But seriously, that's EXACTLY the reason why it makes no sense for Jeep to label the new SRT8 as a "great deal" when comparing it to those expensive vehicles.

Jeep can't have it both ways: First, stating how great it does compared to the high-end SAVs and later on, claiming it can't be compared because it's a different segment. That is Jeep's dilemma I was talking about yesterday. No matter how great the SRT8 is going to be: IT IS STILL A JEEP.

Real-life comparison of the SRT8 and its price will be made to the Overland - and nothing else. And I'm still waiting for a reason why the fully loaded SRT8 should be $13,000 more than the Overland...
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  #496  
Old 07-17-2011, 02:20 PM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

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Originally Posted by GCOverland View Post
And I'm still waiting for a reason why the fully loaded SRT8 should be $13,000 more than the Overland...
Probably because you can't track an Overland.......
All I am going to say is, if you can't see the reason, stick to the Overland......and let only the fools buy the SRT8......

(Disclaimer, I am a Cayenne S owner who has never driven a SRT8 but is 1.willing to take bet on the new beast, 2. buy american, 3. save some cash and 4.hopefully not lose my bet......)
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  #497  
Old 07-17-2011, 02:21 PM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

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Originally Posted by mlarco52 View Post
There are a few people that will agree with you, however, it seems that the majority seems that the price increase is not justified, considering it is still priced $7,300 higher than the next highest priced SRT (300 SRT). Jeep is trying to capture sales from those markets with a vehicle that is priced less than those highly priced SUVs by pricing something inbetween that in their eyes matches up in quality and performance. However, it doesn't match up, the performance is on par with the previous gen SRT, and the quailty and finish it nothing compared to the more expensive brands. I've driven 2011 Overland summit's and driven RR supercharged, X5M, and Cayenne Turbo and they don't compare. Granted I do see what your saying and I agree it is still a much better priced vehicle but not on the same playing grounds.

Like I said before...thats your opinion. But there are probably 50 members eher that have moved over to the Jeep from those brands and totally disagree with you. There are also magazines, reviewers etc that disagree. Honestly....those brands arent even the best of the luxury brands....Lexus is the best of the luxury brands. I have drievn all of the vehicles you mention and I see no great differences. BMW uses more cheap plastics and the RR brand has been going down hill for years.....thats a fact.
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  #498  
Old 07-17-2011, 02:25 PM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

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Originally Posted by GCOverland View Post
Well, why wasn't it?

According to you, it's just as good as a Cayenne Turbo, so $80K would still be a steal. And since Jeep is comparing it to the Cayenne Turbo as well, I guess the released price must be considered too good to be true. If Jeep wants to enter that league, they should have gone all the way...

But seriously, that's EXACTLY the reason why it makes no sense for Jeep to label the new SRT8 as a "great deal" when comparing it to those expensive vehicles.

Jeep can't have it both ways: First, stating how great it does compared to the high-end SAVs and later on, claiming it can't be compared because it's a different segment. That is Jeep's dilemma I was talking about yesterday. No matter how great the SRT8 is going to be: IT IS STILL A JEEP.

Real-life comparison of the SRT8 and its price will be made to the Overland - and nothing else. And I'm still waiting for a reason why the fully loaded SRT8 should be $13,000 more than the Overland...

LOL......I see your points...but I dont know if Jeep is comparing it to the "ELITE" SUV's.....most of the guys on here are. I would never compare the SRT to an overland. the overland is not SRT branded and is not a performance suv.
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  #499  
Old 07-17-2011, 02:25 PM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Forget about segments, there are VERY FEW "high performing SUVs" out there, let alone luxury or not. Forget those segments and labels for just a second...

Porsche Cayenne Turbo - It is just as fast (if not faster) and about 1/2 the price. Similar options and luxuries, albeit not as nice leather, service is lacking etc... Still though, to save $60K the Jeep is a STEAL at this price ($60K).

X5M - Starts at $85K, only slightly quicker (and that's just on paper at this point), similar options if you load it up for another $15K, better name/service of course, more expensive parts though.

Mercedes ML63 - $92K base and similar power (slightly more HP, same torque). I'm guessing another $15K in options is also recommended in order to have all of the bells and whistles.

Range Rover Sport SC - About $10K more ($70K avg) and similarly-powered (same torque, more HP but we know this 6.4 is way underrated also the AWD makes up for it). Anyways the RR SC engine only gets it up to 60mph in 5.8 seconds. THAT IS SLOW!! They have a new auto 6-speed tranny so perhaps that is hurting it but it probably helps mpg at least.

VW Toureg - Nearly identical vehicle in many respects. Very sporty, similarly-sized, similar options, no power (would get smoked by our Jeep), same price ($60K).


So right there are some examples of how this Jeep is BLOWING AWAY the competition at performance and luxury per dollar. Sure it's leather might be fancy, or it might not have a cool touchscreen display (coming in 2014), but the bottom line is it is 25-50% cheaper than similar luxury+performance SUVs.

That's why I'm buying it. Because it IS a bargain if you compare it this way.

Now, comparing it to say the Grand Cherokee Limited, yeah, I agree it doesn't feel like a bargain at all, because it is so much more than those base models...


As for you BostonDMD, you are ONE SMART CAYENNE OWNER to be going forward and getting a Jeep SRT8 instead of another Cayenne!
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  #500  
Old 07-17-2011, 02:41 PM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Fully agree with SRTDogg.
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  #501  
Old 07-17-2011, 03:02 PM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Quote:
Originally Posted by SRTDogg View Post
So right there are some examples of how this Jeep is BLOWING AWAY the competition at performance and luxury per dollar. Sure it's leather might be fancy, or it might not have a cool touchscreen display (coming in 2014), but the bottom line is it is 25-50% cheaper the similar luxury+performance SUVs.

That's why I'm buying it. Because it IS a bargain if you compare it this way.

Now, comparing it to say the Grand Cherokee Limited, yeah, I agree it doesn't feel like a bargain at all, because it is so much more than those base models...
I totally agree. I guess only time will tell which comparison will occur more often. I'm just having my doubts that this pricing was a wise move because the previous SRT8 was a great deal compared to the others AND the other Jeep models. I just can see how a price-increase should all of a sudden earn SRT8 additional sales from potential high-end buyers from other brands if the they weren't going for the previous, cheaper SRT8 before.

For some current SRT8-owners, some automatic sales and orders are now in jeopardy and might be cancelled. It would have been easier for Jeep to count on current owners than trying to earn business from current or potential Porsche, Mercedes or BMW-drivers...
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  #502  
Old 07-17-2011, 03:11 PM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

I posted some info on the 730n RHR Nav in the audio/visual forums. You guys should check it out.....it is a touchscreen and much better than the 730n rer.
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  #503  
Old 07-17-2011, 03:16 PM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Quote:
Originally Posted by GCOverland View Post
I totally agree. I guess only time will tell which comparison will occur more often.
Yeah, plus the Jeep compares to WAY MORE than just an SUV. How many normal CARs do you know that can go 0-60 in ~5s? Mostly just high end ones like M3s and AMGs and the Exotics (most of them much quicker of course), but still this Jeep will not just be compared to high end SUVs, it will beat out those M3s and STIs and Corvettes and 911s, etc... Those are ALSO similarly-priced (or more!!) and can usually only seat 2 or 3 comfortably!

I do agree about whether it is a GOOD financial move for Chrysler. I'm guessing it will be but it's certainly going to be tough to swallow (as we're seeing here). Lots of folks will likely begin to abandon the SRT family in search of something somewhere else.
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  #504  
Old 07-17-2011, 03:16 PM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

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Originally Posted by Scottina06 View Post
LOL......I see your points...but I dont know if Jeep is comparing it to the "ELITE" SUV's.....most of the guys on here are.
Yes, according to Mike Driehorst, Jeep is doing just that:

Quote:
Originally Posted by MikeD-Chrysler View Post
Still catching up on the various comments but wanted to post some rationale behind the MSRP for the 2012 Jeep GC SRT8. I work with Chrysler Group PR and got in touch with our Jeep and SRT people to try to flush out the reasoning behind the pricing.

The short version is that the 2012 GC SRT8 has a whole lot of performance, technology and other features for the starting $54,470. We're comparing it to other SUVs that don't match the performance but cost a lot more.

Examples include the 2011 Land Rover Sport-Supercharted with an MSRP (excluding destination) of $74,195; 2011 BMW X5 M with an MSRP of $85,700; 2011 Mercedes Benz 63 AMG with MSRP of $92,590.(...)

-Mike Driehorst
Chrysler Group

Quote:
Originally Posted by Scottina06 View Post
I would never compare the SRT to an overland. the overland is not SRT branded and is not a performance suv.
Neither was the WK1 Overland but there was no $13K difference in price.
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