I think Chrysler/Jeep knows that these SRTs are usually ordered fully loaded by the dealers.
Fully loaded is just a bit over $50k, so perhaps there is one option they anticipated nobody getting to keep it under $50K, anyways my point is I think the base price is artificially low because the options are so high and if they are fully loaded then they are basically $50K and anyone and everyone was pegging this for $50k from the beginning, I know I was (although admittedly, I was saying "500HP and $50K" but anyways we know that engine is good for 500 at the crank easily).
So they will get their $50K one way or another, the base price just makes it that much more appealing really..
Upsell Upsell Upsell!!
(Yes, I'm in Marketing too!)
As such, I'm not really sold on the options here, and I dislike the idea of all of these crash avoidance type things. I also am now disliking the look of the panoramic roof when the shade is open. Anyways, I am just very turned off by those now and the fact they are $4300, that's 10% of the car. No thanks. They're not getting that full $50K from me.
So mine should be around $44,125 with the tow pkg, maybe less if I can get invoice pricing..
I just PRAY this MSRP is legit, or at least really damn close!
ps. Milous can you just post up when you change the wk2jeeps.com MSRP info, so I don't have to keep reloading it every 5 minutes waiting for something more official..