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  #601  
Old 07-18-2011, 09:30 AM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Speaking of, Milous, any updates yet?????
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  #602  
Old 07-18-2011, 10:28 AM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

I believe either there was a typo or Chrysler has potentially miscalculated the optimal price point for the 2012 SRT8. I don't think it is neccessarily expensive, but when comparing alternatives I think most consumers will opt for something else.

Thankfully, there still may be time for a correction....

If not, life goes on.

Milous, I share your sentiment and believe that the logic behind your estimate was reasonable.
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  #603  
Old 07-18-2011, 10:32 AM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Quote:
Originally Posted by barho View Post
EDIT - and since Quickone has one on order for invoice, I take it you meant you had one guaranteed at invoice.
Just for the record...I do not have one on order. However, our dealer is guaranteeing invoice or affiliate pricing. Which ever is better.
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  #604  
Old 07-18-2011, 10:32 AM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Which dealership is that?
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Old 07-18-2011, 10:46 AM
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Not that any of you really care, but I wanted to let Jeep know (if they are reading this) that thanks to the higher price I will sadly not be buying the srt8. Probably go with my first choice of an MDX.
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  #606  
Old 07-18-2011, 10:55 AM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Quote:
Originally Posted by barho View Post
Soontobesrt - if your question about the other models going up is refering to the Laredo, Limited and Overland, then the answer is NO. The price on the WKII went DOWN compared to the outgoing model which makes this huge increase to the SRT highway robbery. How can the other trim levels go down in price with all of the upgrades and the SRT go astronomically higher?
And even makes it worse that 1 month ago they announced the 8 speed tranny AND a signifigant price drop:
Quote:
Production of the 2012 Grand Cherokee is set to commence next week and the new model should arrive in dealer showrooms by late August. Interestingly, the Grand Cherokee’s price is actually set to decline for 2012, according to WK2Jeeps.com. The MSRP for a Laredo 4�2 will drop from $30,215 to $28,995, while the 4�4 version will start at $30,995. The site also says that a new electro-hydraulic steering system will be added to all V6 models, another move designed to cut fuel consumption.
http://www.leftlanenews.com/jeep-add...-cherokee.html

Quote:
Originally Posted by cobra281 View Post
Which dealership is that?
Check your PM.
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  #607  
Old 07-18-2011, 10:55 AM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Bailed out for billions by the people, and now screwing those very same people over again, because all know taxes hardly take advantage of the upper classes, and affect any other class the most. We all paid the bail outs and now they're taking the knife they put in our backs, and pushing it a little further and twisting it from side to side, while wearing a $2,000 suit, $800 shoes, and $12,000 watch, with a smug smile on their face knowing we paid for everything.
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  #608  
Old 07-18-2011, 11:12 AM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Thanks Quick One. I cannot PM yet lol.
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Old 07-18-2011, 11:13 AM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

I'd love to know if anyone has a dealer in Canada willing to sell at invoice to us? Lol.
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Old 07-18-2011, 12:52 PM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

One more thing I noted, I read the article by TFLcar and it said in the article top 10 reasons for the Jeep Srt8 and so on, and the top reason was "Pricing. At an as tested MSRP, at $54,470... That’s over $30K South of the price of a BMW X5 M with nearly the same performance."

Now I'm not a rocket scientist but I did watch the video about 20 times (had nothing better to do today) and made some small observation, that Jeep in the video the tested is running the 3 season tires ($895 option), the lux package ($2,995 option saw it with the adaptive cruise control and the extended leather on the interior), and the panoramic sunroof ($1,195 option). Adding up the numbers and subtracting the options from the TESTED MSRP (as they reported) you get a total of $49,385 for base MSRP. And this isn't accounting if that tester Jeep had the upgraded nav unit and audio system, which most likely did because they usually give them with that upgrade also for a better review. If you include the upgrade audio package ($1,990 option) the base MSRP base would be $47,395.

That sounds about right to me, TFL reported the $54,470 price as tested and you can clearly see all those options (except for the audio upgrade so that's a 50/50 if that was in there) in the video for sure, and MikeD reported the $54,470 price as base. So I'm confused, and still angry.
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Old 07-18-2011, 12:57 PM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Quote:
Originally Posted by Milous View Post
BTW, at the manufacturing level the difference in cost to build an Overland vs the SRT is negligible. In fact, the SRT more than likely costs LESS to build.
Im not going to sit here and say I doubt it or you're wrong, but I do in fact doubt it lol. I wish someone could post up some information on the costs to build one Overland and one SRT8 both fully equipped. Im sure they are very close (not $10k difference that is for sure) BUT Id bet the SRT8 is still on top by a small margin.

What is your reasoning behind thinking its less? The quadra-lift? Beyond that the SRT has the ADS system plus the fully adjustable engine/transmission parameters (overland has none of that) And the 392 Hemi costs a good deal more than then the 5.7 I would have to think. The 9" LSD is probably a tad more than that in the Overland as well is it not? Or do they share the same diff the SRT8's just having the larger ring gear?

Beyond that the brakes should cost good bit more, the entire body design and materials (LED's etc) probably is a bit more costly. Im sure the wheels/tires a a tad more although the factory Overland tires probably aren't far off. And Im sure the interiors are similar in cost having many similar options. Although the SRT8 seats are wayyy nicer and the dash layout appeals more to me but lets call the insides equal in cost.

Add the fact that the SRT8 is being produced in much lower numbers so Id haver to bet they aren't getting the same margins for some of the parts from suppliers compared to the Overland being as thats going to be produced more than tenfold that of the SRT8 so they are going to be ordering a tonn more parts to build those things. May not be huge factor but I bet it weighs in to final build cost.

From all that it seems to me (unless the air ride is that expensive to equip an Overland with) the SRT8 would cost a tad bit more (maybe in the $2k-$3k range) Not a ton but still the SRT8 in my mind if priced on same margins as an Overland should MSRP for $2-$3k more or so.

The fact thats is another $7k-$8k on top of that I think has to do with what I said earlier with them trying to appeal to a higher market. They believe they can get their $55k because of the overall quality of the vehicle (its that good in my mind) and also because they want to move up the ranks and BEGIN to TRY and compete with higher end vehicle like the BMW, Porsches etc. Its a smart business move Id have to say, they can make a ton more $ in those sectors which has been proven time and time again. But thats only if they can reach their target market with a solid competitive vehicle. That means service and maintenance on this thing have to JUMP WAY UP, the interior has to improve EVEN MORE, they will need to move to a TURBO or SUPERCHARGED platform sooner or later to improve mileage/emissions and so on. All in all, I believe this is their first attempt at really moving forward with big strides in quality of vehicle and their target market for it!
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  #612  
Old 07-18-2011, 01:46 PM
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Re: 2012 Grand Cherokee SRT8 - MSRP Pricing

Did anyone notice the $7K bump from last year's Charger SRT8 to the 2012 Charger SRT8?

Edit... $8k bump in price.
Quote:
The old SRT8 variant of the Charger was priced way below the similarly souped-up 300, at 38 grand and change. The new one snuggles right up to its platform mate, ringing the register for $46,660 – a gap of under $1,400 to the Chrysler. It’s a worrisome increase, particularly in the current economy, but frankly, the car justifies the money and then some. There’s more tech inside and out, the new engine costs more to build, the adaptive suspension is expensive, and the interior is simply light-years beyond the old one, even if it’s missing the stitched leather and upscale feel of its platform mate.
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