Re: How do you determine MSRP? (not a dumb question)
Thanks for the replies and I agree, to me retail/list/MSRP is all BS. The reason I'm asking though is, in a lot of "what did you pay" threads, they generally report how they did against MSRP. "I paid 10% off MSRP", or "it was listed at X and I paid Y". I was just curious how the general public viewed MSRP.
In my situation I'm several thousands below invoice, but when I started the negotiation I told them my target was X% off MSRP. Because "MSRP" on Jeep.com is $3K less than the sticker, I wanted to verify if I was use the right unit of measure.
By the way, I confirmed that the masses us the vehicle sticker when calculating MSRP. I had posted on other forums.