Dodge To Become Performance Brand, Integrate SRT
"This will see SRT’s Viper flagship return to being a Dodge, and various SRT models currently found outside the Dodge brand, such as the Chrysler 300 SRT and Jeep Grand Cherokee SRT, likely discontinued.
Current Dodge CEO Tim Kuniskis will oversee the integration, with current SRT boss Ralph Gilles to continue as design chief and motorsports supremo."
“I want to thank Ralph for his dedication to the SRT brand,” FCA CEO Sergio Marchionne said today. “Under Ralph’s leadership, the SRT brand expanded its vehicle lineup to include more highly customized models and received numerous automotive awards and distinctions.”
Dodge will lose its place as FCA’s mainstream brand. Instead, that role will be served by Chrysler, with Dodge to be repositioned as a sporty brand filled with muscle cars and performance-oriented crossovers.
Below is a rough outline for Dodge’s future over the next couple of years.
: Grand Caravan and Avenger to be phased out. Challenger, Charger and Viper to receive updates (including supercharger for SRT Challenger and Charger). No change
Dart to receive update and new SRT variant with all-wheel drive and turbo.
Journey to receive new SRT variant with all-wheel drive and turbo.
New compact hatch to be launched alongside new versions of the Challenger and Charger.
That would suckkkkkkkkkkkkkkkk... I want a Jeep hellcat :-(