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  #13  
Old 05-06-2014, 01:42 PM
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re: Jeep Grand Cherokee SRT being discontinued?

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Originally Posted by Milous View Post
Another possibility - Grand Cherokee with 6.4L "Powered by SRT".
That's exactly what I was thinking might happen. I guess we shall see. That is happening with one of the 2015 Challenger models.
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Old 05-06-2014, 02:08 PM
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The Jeep srt is NOT done or dead.....
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  #15  
Old 05-06-2014, 02:13 PM
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re: Jeep Grand Cherokee SRT being discontinued?

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Originally Posted by Scottina06 View Post
The Jeep srt is NOT done or dead.....
It is good to hear this from the the 2 people who would know.
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  #16  
Old 05-06-2014, 02:26 PM
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re: Jeep Grand Cherokee SRT being discontinued?

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Originally Posted by kbench55 View Post
Doing some reading and it looks like Dodge is absorbing the SRT brand and all new SRT vehicles will only be under the dodge brand. Looks like no more GC or 300 SRT. Found the below links on the Challenger forum. Looks to be true, no mention of any SRT models on the jeep or chrysler presentation.

http://www.fcagroup.com/investorday/...Jeep_Brand.pdf
http://www.fcagroup.com/investorday/...odge_Brand.pdf
http://www.fcagroup.com/investorday/...sler_Brand.pdf
Sucketh, yea verily!

Looks like this may happen...

Autoweek also noted it... along with the 2017 date for GC refresh and 2018 for GW.


Still think it is a stupid move at least in north america where SRT actually means something.

Hopefully it only means that SRT will be the Dodge performance arm... and a new acronym would be used for Jeep, Chrysler, Alfa, Fiat.

? Abarth Jeeps anyone ?
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  #17  
Old 05-06-2014, 03:22 PM
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re: Jeep Grand Cherokee SRT being discontinued?

Dodge To Become Performance Brand, Integrate SRT



"This will see SRT’s Viper flagship return to being a Dodge, and various SRT models currently found outside the Dodge brand, such as the Chrysler 300 SRT and Jeep Grand Cherokee SRT, likely discontinued. Current Dodge CEO Tim Kuniskis will oversee the integration, with current SRT boss Ralph Gilles to continue as design chief and motorsports supremo."


“I want to thank Ralph for his dedication to the SRT brand,” FCA CEO Sergio Marchionne said today. “Under Ralph’s leadership, the SRT brand expanded its vehicle lineup to include more highly customized models and received numerous automotive awards and distinctions.”

Dodge will lose its place as FCA’s mainstream brand. Instead, that role will be served by Chrysler, with Dodge to be repositioned as a sporty brand filled with muscle cars and performance-oriented crossovers.

Below is a rough outline for Dodge’s future over the next couple of years.

2015: Grand Caravan and Avenger to be phased out. Challenger, Charger and Viper to receive updates (including supercharger for SRT Challenger and Charger). No change to Durango.

2016: Dart to receive update and new SRT variant with all-wheel drive and turbo.

2017: Journey to receive new SRT variant with all-wheel drive and turbo.

2018: New compact hatch to be launched alongside new versions of the Challenger and Charger.

That would suckkkkkkkkkkkkkkkk... I want a Jeep hellcat :-(
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  #18  
Old 05-06-2014, 03:37 PM
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re: Jeep Grand Cherokee SRT being discontinued?

nobody wants a dart srt or journey srt....good luck with that Dodge. Those vehiclesdont sell well now....so why try to revive them with an srt version? stupid
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  #19  
Old 05-06-2014, 03:52 PM
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re: Jeep Grand Cherokee SRT being discontinued?

From a branding perspective, it probably makes sense... Focus and leverage within a key brand... Vs. across brands. Problem is Chrysler has too many darn brands... So they do this...

Maybe the jeep srt will be reborn In the Maserati SUV. Maybe they can't justify the srt within jeep... Who Knows...

If this happens will be trading in my 2014 for the last model year they make it...

Major disappointment if this becomes reality...


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  #20  
Old 05-06-2014, 03:55 PM
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re: Jeep Grand Cherokee SRT being discontinued?

The Jeep SRT still has a lot of life yet... it is the MOST PROFITABLE AND BEST SELLING SRT vehicle.
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  #21  
Old 05-06-2014, 03:57 PM
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re: Jeep Grand Cherokee SRT being discontinued?

The Jeep Grand Cherokee SRT8 Lives But The Chrysler 300 SRT8 Doesn't

Not dead yet....
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  #22  
Old 05-06-2014, 04:04 PM
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re: Jeep Grand Cherokee SRT being discontinued?

Quote:
Originally Posted by Scottina06 View Post
nobody wants a dart srt or journey srt....good luck with that Dodge. Those vehiclesdont sell well now....so why try to revive them with an srt version? stupid
I have a feeling that if the dart is an awd SRT(like it shows on their chart) that it would sell good. I know I would seriously look at one for my daughter when she turns 16. JMO
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  #23  
Old 05-06-2014, 06:38 PM
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re: Jeep Grand Cherokee SRT being discontinued?

Quote:
Originally Posted by Milous View Post
The Jeep SRT still has a lot of life yet... it is the MOST PROFITABLE AND BEST SELLING SRT vehicle.

Facts to back this up?

Honestly it wouldn't bother me if they discontinued it. I just bought mine but I never buy the same vehicle twice and if they are discontinued it will only mean better resale for ours.
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  #24  
Old 05-06-2014, 08:06 PM
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The dart doesn't sell now. What miracle can srt perform that they couldn't do with the chally, charger , 300 etc?
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