Originally Posted by srtwannabe
Understood, but I don't think that's how a global brand should operate and they should be conscious of that. Example would be McDonalds. Big Mac is the same throughout the world, Jeep can do the same, and heaven forbid they buck the trend and set a good example for the other automakers.
Actually, McDonalds is a great example. They offer only 2-3 sandwiches 100% in their global distribution. All other offerings are completely different based on the local area. Even from North to South here, they have differences in offerings.
The SRT brand works the same way. It is not the most popular largest selling item in the brand. So you cannot compare it to a Big Mac... This is where my comparison goes all wrong because I cannot find something worthy of an SRT comparison on the McDonalds menu, but I think you understand what I mean.
SRT is niche and therefore treated differently based on region.
** I should clarify that I do agree with you it would be great to see a more uniform offering of warranties globally but something as simple as climate differences all the way to emissions laws make that nearly impossible for an auto manufacturer.